The multiplication of media platforms is the main characteristic of contemporary communication. The existence of numerous communication channels increases the challenges of B2B industries , where the company must be present in several channels in a uniform and coherent manner.
Creating a website is one of the first steps in a B2B marketing strategy , where the company must focus on its target audience. The creation of this channel must comply gambling data america with some basic aspects, such as meeting the recommendations of search engines, having a pleasant design and an appropriate architecture that benefits the user experience.
According to a TNS survey, currently 90 % of Brazilian consumers search the internet for products or services they want to buy before finalizing the purchase. And consumers in B2B industries are no different, they are more demanding.
This information reinforces the challenge of industrial marketing in creating a website that captivates a more demanding audience and is still search engine friendly, in addition to offering a good user experience and being adapted to mobile devices such as cell phones and tablets, for example.
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