Sometimes, errors occur on websites, which can be seen when a user visits a page and it doesn't open or appears to have been deleted. It also occurs when Google attempts to index pages that have been deleted, are duplicated, or have been moved.
This happens when redirects aren't executed correctly, which ultimately hurts the page's ranking in search results and has negative repercussions on SEO.
For this reason, we're now presenting this SEO guide to redirects. This guide will help you recognize the most important aspects of redirects, learn their types, and learn how to implement them correctly, ensuring they're working properly.
What are redirects?
Providing the best user experience honduras mobile database should always be a priority for website owners. It's also important to show Google's crawlers that each page has a new location.
Redirects, as the name suggests, are used when content has been moved from one page to a new location . That is, a URL is made to point to another URL within the same website.
If this action is not carried out, or is done incorrectly, the search engine or the human user will find errors within the page and will not be able to access the content. This affects the site's SEO and can cause it to not index well, not appear in the top positions of search engines, or even be penalized.
This also results in users spending very little time on your page or stopping visiting it altogether, which negatively impacts your conversion rate.
Types of redirects
It's crucial to understand the different types of redirection available to apply the most appropriate strategy for the situation at hand. These are some of the most commonly used:
301 Redirects
In this case, it's a permanent redirect, and it's used when you don't want an outdated URL to ever be considered again.
This type of redirect is used when moving a page , migrating a site to a new domain, avoiding duplicate content, or merging multiple pages into one.
Experts say this is one of the most effective methods for implementing proper redirection, as it also allows you to retain a significant percentage of the authority you've gained.
302 Redirects
These are temporary redirects, intended to quickly regain access to the original URL.
These redirects are very common when a page is undergoing maintenance for modifications, improvements, or troubleshooting. They are also used when content will be moved to another page , during a site redesign, or when running campaigns on certain types of pages, such as e-commerce sites.
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