Average Click-Through Rate for Lead Gen Campaigns While lead romania phone number material generation advertising doesn't necessarily require users to click through to your website, although it may still be a secondary ad option, you still need to convince potential customers to click on the ad. to become a leader. So prioritize high click-through rates for lead-targeted marketing campaigns as the first step to getting prospects to take action. Average click-through rates for leading advertising campaigns across all industries.

This is slightly higher than last year's average. Advertising Metrics: Average lead generation campaign click-through rate by industry. Average by business category. Lawyers and Legal Services Automobiles - Repair, Care Business Services Dentists and Dental Services Education and Training Financial Insurance Furniture Health and Fitness Home and Home Improvement Business and Industry Personal Services Doctors and Surgeons Real Estate Sports and Recreation Highest average click-through rate Industries: sports and entertainment, real estate, personal services.