Long tail vs Short tail keyword
Source: Ahrefs
Step 3: Discover trends and keyword difficulty
Once you’ve added your keywords, use the filters to analyze keyword interest across environments and regions over time. This will help you identify which keywords are trending, which are seasonal, and which aren’t.
You can also use the “Related Queries” tab to learn about other topics your readers are interested in. In the meantime, consider using a resource like AlsoAsked to gather related search information.
Many people also use seasonal keywords to understand how they should change their website content and/or business practices. Here are some alternative uses for Google Trends:
Users can use Google Trends to understand where your products/services are needed. For example uk mobile phone numbers database if deep conditioning shampoos are needed in Region X, but you are located in Region Y, you can create ads targeting Region X users and send your products there.
Some companies analyze seasonal trends in Google Trends to change content on their websites, such as noticing when people start talking about hot water maintenance in the winter and adjusting their content to highlight the same topic.
Graphics companies follow Google Trends to see when there are upward trends in certain print designs or merchandise. This gives them insight into what types of products might be in demand soon, allowing them to align their product offerings with market demand.
You can also use Google Trends to identify changes in user behavior. For example, during a time like COVID-19, when changes in user behavior, shopping windows, and supply chains become apparent overnight, you can use Google Trends to identify current topics of public interest.
Step 4: Shortlist the keywords
Once you identify your favorite keywords, you can compare them against each other to find out which ones might be most beneficial for you and which ones you should consider investing in.
Companies like Regex SEO recommend that you not only compare keywords against each other, but also look at the keywords your competitors are trending for and then see if you can rank for those keywords.
For example, here is a clever way Ahrefs decided to steal competitor traffic for the same keyword:
Shortlist Keywords your Competitors are trending for
Source: Twitter
Source Twitter
Here are a few tips that Dmitrii Kustov, marketing director at Regex SEO, recommends keeping in mind:
Including your competitors' websites or brand names as additional search terms.
Take note of the evolution of search interest for both your target keywords and your competitors’ terms. Look for patterns, spikes, or consistent trends in the data. This will reveal which keywords have sustained popularity and which ones may be subject to seasonal fluctuations.
If certain terms are generating significant search interest for your competitors, that's a strong indication that those keywords are resonating with your target audience , and you should consider incorporating them into your own strategy.
Step 5: Invest in them
All said and done, now is the time to start investing in those keywords!
You can use the information you collect here to improve your SEO score, create ads, develop content marketing campaigns on these topics, find unique insights into user behavior, or any other use case.
The playground is now yours!
Once you find the right keywords on Google Trends and invest in them, your work is not over. You need to follow these keywords routinely to get a proper understanding of trending searches and areas of growth.
If your goal is to improve your SEO score (which is a possibility since you are reading this article), you need to track your keyword SERP rankings, do an internal keyword audit, and find out how you stand out from your competitors.
You can do all these tasks manually (but considering the labor, resources, time, effort, and human errors, it doesn’t make sense for the ROI you will get). Therefore, the best option for you is to invest in a third-party keyword research tool, and that’s where AccuRanker comes in.
Our software not only helps you manage all these tasks, but you can also use it for keyword management, segmentation, pixel tracking, and keyword database creation. We recommend signing up for a free trial to fully understand what our product can do for you !
