Merchandising Strategy
1. Defining the Target Audience
Specify the target audience for your product or service, their habits, needs and consumption patterns.
2. Defining Objectives
Define the goals you want to achieve and the deadline for cashapp phone number data them. This will make it easier to evaluate the strategy used and adjust it if necessary.
3. Creating Targeted Incentives
The incentives of the merchandising strategy must meet the desires and needs of the target audience. Only then is it possible to make products available that satisfy the customer.
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4. Maintain your image
Provide a beautiful, pleasant and inviting point of sale from the customer's point of view. A clean, well-maintained and organized space conveys a positive image of the company. It is also important to have a distinctive point of sale, to be remembered by the customer and stand out from the competition.
5. Promotion Calendar
Create an annual calendar of promotions for the main celebratory dates (Christmas, New Year, Easter, World Children's Day, etc.). These dates should be relevant to the company and its products or services.
6. Stimulating the senses
Create sensory experiences when interacting with customers: ambient sound, adequate lighting, diffused aromas, etc. The more senses you cover, the more effective the strategy will be.
7. Use of Technology
Use technology to your company's advantage, improving interactivity with the customer. Allow the customer to try out the product, create videos or dynamics so that the customer can actively participate and see the strengths of your product.
8. Focus on what’s most important
Know what’s important and focus on that. Find the most appealing product or the one with the best value for money and go for it.
