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Content marketing strategies that focus on your referencing

Posted: Thu Dec 05, 2024 10:22 am
by Rakibul520
On social networks, the use of personal data is mainly subject to the general conditions of use of each social network. This implies that in the processing of data you will only be responsible from the moment the prospect arrives on your website. Sponsored campaigns on social networks (LinkedIn, Twitter, Facebook, etc.) : This channel is a great opportunity for companies to target their prospects effectively and thus be able to create an initial contact with them. The conversion rates, rather high in BtoB on this channel, are a determining factor that pushes companies to take the plunge into advertising on social networks SEO : To attract more and more prospects to your website, a rigorous natural referencing strategy must be put in place.

Allow you to attract more prospects singapore phone number library to your site before encouraging them to go further in their thinking with a call to action towards content without the prospect's consent! SEA : Paid referencing, mainly deployed via Google AdWords, allows you to complement your SEO with a short-term lead generation strategy. This way you can push an offer or content, by specifically targeting a target, offered behind a double opt-in form compliant with the GDPR Webinar : The webinar is a content that is very in line with the GDPR.

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It allows you to contact your audience directly. Prospects more easily agree to share their information on the registration form, or by answering the questions that you submit to them directly online during your webinar. At Neoptimal: for our clients we implement prospecting strategies that comply with the GDPR and take full advantage of digital technology. Your offline marketing will not be left out. For example, you can set up a form to be filled out on a tablet to collect data directly at a trade show you are attending.