Email personalization takeaways
Hopefully, you’ve come to see how helpful email personalization can be for your overall digital marketing strategy. From basic demographic information to specific customer preferences, the options for personalized emails are limitless!
With Brevo, users on all plans have access to advanced email personalization features. Even better, integrations (like with Shopify) can help migrate important customer data into your email marketing solution.
The general formula to calculate CAC is as follows:
CAC = Total costs associated with acquisition (e.g. marketing and sales costs) / Total new customers
If you spent $5,000 on a marketing campaign that list of jordan cell phone numbers resulted in 1,000 new customers, your CAC would be $5. A general rule of thumb is to keep CAC under 30% of your customer lifetime value, or CLV (more on that later).
To optimize CAC, you want to minimize costs and maximize revenue. When you invest money in website traffic, not all of it leads to new customers and sales growth. Sometimes, less traffic with higher conversion rate is more profitable than huge traffic that barely converts.
Analyze all your acquisition channels (social media, ads, review sites, referrals, etc) to evaluate which ones have the greatest impact. Make sure you know the maximum CAC you can afford. Otherwise, you might lose money in the effort to bring in new customers.
CLV = Average order value x Number of orders (per year) x Average customer lifespan (in years)
Customer lifetime value is important because it shows customer loyalty. Driving CLV can save your marketing budget and make your ecommerce store more financially stable in the long run.
A global report on ecommerce brands found an average CLV of $168. However, it’s hard to set a CLV benchmark as it varies greatly across categories, currencies, and markets.
To increase CLV, you need to increase the average order value, increase repeat purchases, or increase the customer lifecycle. Or, better yet, do all three.
