It was at that time that the first online shopping options began to be offered. We are talking, for example, about a year like 1997, when online sales amounted to approximately 9 million dollars and they tried to open the doors to a market whose direct competition was catalogue sales, which at that time had a turnover of more than 70,000 million dollars.
It seems like a century ago, but it is not. Talking azerbaijan email list about e-business today is something common, something that moves much more money than anyone could have imagined in the 1990s, something that has not yet reached its peak and that increasingly takes away market share from other sales styles to which we were more accustomed and that older generations continue to see as something unreal.
But have the problems that were already present back then been solved? Obviously, many of them have become mere anecdotes today. Payment was the first obstacle for those who started selling on the Internet, but today there are many secure payment options that reassure both the buyer and the seller. In addition, setting up an online store (in terms of infrastructure, not product) can take just a few days, which is why more and more entrepreneurs are putting their products on this showcase hoping that they will be in demand.
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However, there is a problem that still persists today, despite all the development that has taken place in this regard: a product index.
Any buyer who wants something uses any of the available online search engines to enter certain words that fit the search they want to make. Since there are no longer borders when it comes to buying, they can also use terms in other languages. What happens in these cases? The fact that there is no real protocol that indexes each product that appears on the big screen with a single criterion means that the consumer is faced with an infinite number of possibilities.
It is true that more and more work has been done on positioning, with the use of tools and programs that help to be more visible. But let's be honest, talking about the Internet is talking about a catalogue that has no end and that, depending on the words that are included in the search engine itself, many of the stores will be left out. It is not surprising that there are more and more companies that have seen their attempt frustrated.
