The development of e-commerce campaigns on Google Ads
Posted: Thu Dec 05, 2024 10:55 am
Google Ads has become the favorite platform for advertisers to work on SEM campaigns .
And it works for all kinds of businesses! Whether it's for getting leads or for increasing sales. Above all, if you're interested in this last option for your e-commerce, don't miss out on Shopping campaigns .
At Kiwop we want your business to be a future-proof business. That's why we recommend that you continue reading this article on how e-commerce or Shopping campaigns work on Google Ads .
What are you waiting for?
What is Google Ads
Google Ads is, as we mentioned before, a platform for working on SEM (Search Engine Marketing) campaigns. That is, those campaigns that are activated through keywords and thanks to which you appear among the top positions in the search engine .
In this case, Google Ads is Google's advertising platform (of course!), and although it started with campaigns strictly focused on keywords and appearing in the first results, it now has a wide range of possibilities.
Depending on your objectives, your type of business, budget or whether you are looking for direct sales or contacts, you can choose different campaigns, such as search campaigns , display campaigns and, the ones we will focus on in this blog, shopping campaigns .
If you want to know more about this topic, we recommend this Blog with the definitive guide to Google Ads .
Google Ads allows you to appear among the first results
How Shopping Campaigns Work in Google Ads
Shopping campaigns in Google Ads are a new way to easily promote products from an e-commerce site . In fact, creating this type of campaign is simple, since there is no need to configure them with keywords or audience types.
In contrast, Google Ads triggers Shopping campaigns based on the information and data you enter about each of your products in the Google Merchant Center .
These types of ads appear in most of the placements that Google Ads allows : in the first search results as a catalog, in the Google Shopping tab and in the Display Network , which includes Gmail , YouTube and Google Discover .
Creating and configuring Shopping campaigns
But for a Shopping campaign to be successful, we'll tell you how iraq telegram phone number list to create it and, at the same time, we'll give you a few tips that will surely help you.
Create and configure Google Merchant Center
This is a must for this type of campaign, otherwise you can't create them! You can configure your CMS with Google Merchant Center and upload the products automatically, or upload those you are going to promote. You can segment and divide by country or product category, keep that in mind!
Once you have your Google Merchant Center account, fill in as much information as possible for each of your products and link your Merchant account with Google Ads .
Segment campaigns by product type
When creating a Shopping campaign, you will see that the product groups appear according to how you have grouped them in Google Merchant Center. Once you choose what type of products you are going to promote, you can also select or deselect those that do not interest you within the group.
As a recommendation, always segment based on product type or country . This way, you can have greater control over your budget and locations and know which product works best or which area needs more investment.
Choose your segmentation very well
So far, so good, right? Now comes a vital element for Shopping campaigns : segmentation. And beyond dividing your campaigns based on products and countries, you have to keep in mind that in Shopping ads , especially if we appear in search results, we compete with many advertisers.
When you view a Shopping ad, you're not looking at product attributes or descriptions as the main element - you're looking at price. So if your products are competitively priced, you're in the right place.
If not, no problem! Work on better segmentation to reach people who are more likely to buy even at a higher price. Tips we can give you: select specific locations and postal codes or segment by purchasing power.
Example of Shopping ads on Google Ads
Start your Shopping campaign on Google Ads
If you have an e-commerce and want to start working on effective campaigns , you already know everything you need to take into account.
Now it's your turn.
If you need help or would like us to answer any questions related to your business, we will be happy to do so.
Contact us or follow us on Instagram for more information on digital marketing.
At Kiwop , we are specialists in content writing , digital marketing , web development and e-commerce .
Cheer up and…
And it works for all kinds of businesses! Whether it's for getting leads or for increasing sales. Above all, if you're interested in this last option for your e-commerce, don't miss out on Shopping campaigns .
At Kiwop we want your business to be a future-proof business. That's why we recommend that you continue reading this article on how e-commerce or Shopping campaigns work on Google Ads .
What are you waiting for?
What is Google Ads
Google Ads is, as we mentioned before, a platform for working on SEM (Search Engine Marketing) campaigns. That is, those campaigns that are activated through keywords and thanks to which you appear among the top positions in the search engine .
In this case, Google Ads is Google's advertising platform (of course!), and although it started with campaigns strictly focused on keywords and appearing in the first results, it now has a wide range of possibilities.
Depending on your objectives, your type of business, budget or whether you are looking for direct sales or contacts, you can choose different campaigns, such as search campaigns , display campaigns and, the ones we will focus on in this blog, shopping campaigns .
If you want to know more about this topic, we recommend this Blog with the definitive guide to Google Ads .
Google Ads allows you to appear among the first results
How Shopping Campaigns Work in Google Ads
Shopping campaigns in Google Ads are a new way to easily promote products from an e-commerce site . In fact, creating this type of campaign is simple, since there is no need to configure them with keywords or audience types.
In contrast, Google Ads triggers Shopping campaigns based on the information and data you enter about each of your products in the Google Merchant Center .
These types of ads appear in most of the placements that Google Ads allows : in the first search results as a catalog, in the Google Shopping tab and in the Display Network , which includes Gmail , YouTube and Google Discover .
Creating and configuring Shopping campaigns
But for a Shopping campaign to be successful, we'll tell you how iraq telegram phone number list to create it and, at the same time, we'll give you a few tips that will surely help you.
Create and configure Google Merchant Center
This is a must for this type of campaign, otherwise you can't create them! You can configure your CMS with Google Merchant Center and upload the products automatically, or upload those you are going to promote. You can segment and divide by country or product category, keep that in mind!
Once you have your Google Merchant Center account, fill in as much information as possible for each of your products and link your Merchant account with Google Ads .
Segment campaigns by product type
When creating a Shopping campaign, you will see that the product groups appear according to how you have grouped them in Google Merchant Center. Once you choose what type of products you are going to promote, you can also select or deselect those that do not interest you within the group.
As a recommendation, always segment based on product type or country . This way, you can have greater control over your budget and locations and know which product works best or which area needs more investment.
Choose your segmentation very well
So far, so good, right? Now comes a vital element for Shopping campaigns : segmentation. And beyond dividing your campaigns based on products and countries, you have to keep in mind that in Shopping ads , especially if we appear in search results, we compete with many advertisers.
When you view a Shopping ad, you're not looking at product attributes or descriptions as the main element - you're looking at price. So if your products are competitively priced, you're in the right place.
If not, no problem! Work on better segmentation to reach people who are more likely to buy even at a higher price. Tips we can give you: select specific locations and postal codes or segment by purchasing power.
Example of Shopping ads on Google Ads
Start your Shopping campaign on Google Ads
If you have an e-commerce and want to start working on effective campaigns , you already know everything you need to take into account.
Now it's your turn.
If you need help or would like us to answer any questions related to your business, we will be happy to do so.
Contact us or follow us on Instagram for more information on digital marketing.
At Kiwop , we are specialists in content writing , digital marketing , web development and e-commerce .
Cheer up and…