The importance of web analytics and how to implement it
Posted: Sat Dec 07, 2024 3:34 am
Web analytics is an important part of digital marketing.
This consists of collecting and obtaining information from all the people who visit a website and their behavior within it.
Specifically, two types of data are analyzed: qualitative data (which gives us information about how users behave on a website) and quantitative data (which gives us numerical information about what users do on a website).
Some of the data analyzed by web analytics , and which will be developed later, are: the behavior within the website, the most visited content, among others that we will develop later, with the purpose of improving the browsing experience of the website.
In addition, web analytics also serves to check the results of actions that are already being carried out and, if these are not giving the expected results.
At Kiwop , we want your business to be a future-proof business. That's why we recommend that you continue reading this article with everything you need to know about what web analytics is and how to use it .
What are you waiting for?
The role of web analytics in your strategies
Web analytics plays a very important role in your digital marketing strategies. That is why, in this article, we will give you some tips to realize its importance.
It depends on the previously determined strategy to be followed, whether it is attracting traffic to the website, converting users or building customer loyalty. All of this will be defined based on the type of website we have.
We can say that, thanks to understanding what web analytics is , malaysia telegram data we will be able to define which strategies to follow in order to improve the experience of each user on our website.
So, the whole set of actions that we are willing to take to improve it.
Web analytics
How to interpret web analytics
The way to interpret what web analytics is is through the measurement of KPIs that provide us with sufficient data to know what things can be improved.
This interpretation is made from the data extracted through the tools that we will explain later.
Specifically, thanks to the data collected, we can interpret the behavior of users on our website, the length of time they spend visiting it, and which parts of the website are most visited.
Thus, thanks to web analytics , we can obtain information about how users who visit the website behave and make the decisions that best suit us to improve our strategies.
Thanks to the data provided by the tools, we can see which parts of the website users interact with the most, and thus, we can follow a strategy to make users stay on the website longer.
The general data information that we can obtain is the following:
Number of users
Number of sessions
Bounce Rate
Session duration
Number of active users
Page views per minute
Traffic channel
Sessions by country
The pages that users visit (number of page views)
The devices from which it is accessed
analytics
Tools for web analytics
The main tools that are most useful for carrying out a good web analytics strategy can be divided into two large blocks depending on whether they are quantitative or qualitative.
Tools for quantitative web analytics
Google Tag Manager : allows us to simplify the process of managing web tags, which are used to measure objectives within Google Analytics and Google Ads.
Google Analytics : This is the tool par excellence and is used to obtain information from users and to obtain statistical data about the user within the page. In it, web pages can be measured.
Google Search Console : This tool allows us to detect usability and indexing problems.
Supermetrics : This tool gives us the opportunity to measure and control the results of the strategies of the different platforms where we advertise.
google-analytics
This consists of collecting and obtaining information from all the people who visit a website and their behavior within it.
Specifically, two types of data are analyzed: qualitative data (which gives us information about how users behave on a website) and quantitative data (which gives us numerical information about what users do on a website).
Some of the data analyzed by web analytics , and which will be developed later, are: the behavior within the website, the most visited content, among others that we will develop later, with the purpose of improving the browsing experience of the website.
In addition, web analytics also serves to check the results of actions that are already being carried out and, if these are not giving the expected results.
At Kiwop , we want your business to be a future-proof business. That's why we recommend that you continue reading this article with everything you need to know about what web analytics is and how to use it .
What are you waiting for?
The role of web analytics in your strategies
Web analytics plays a very important role in your digital marketing strategies. That is why, in this article, we will give you some tips to realize its importance.
It depends on the previously determined strategy to be followed, whether it is attracting traffic to the website, converting users or building customer loyalty. All of this will be defined based on the type of website we have.
We can say that, thanks to understanding what web analytics is , malaysia telegram data we will be able to define which strategies to follow in order to improve the experience of each user on our website.
So, the whole set of actions that we are willing to take to improve it.
Web analytics
How to interpret web analytics
The way to interpret what web analytics is is through the measurement of KPIs that provide us with sufficient data to know what things can be improved.
This interpretation is made from the data extracted through the tools that we will explain later.
Specifically, thanks to the data collected, we can interpret the behavior of users on our website, the length of time they spend visiting it, and which parts of the website are most visited.
Thus, thanks to web analytics , we can obtain information about how users who visit the website behave and make the decisions that best suit us to improve our strategies.
Thanks to the data provided by the tools, we can see which parts of the website users interact with the most, and thus, we can follow a strategy to make users stay on the website longer.
The general data information that we can obtain is the following:
Number of users
Number of sessions
Bounce Rate
Session duration
Number of active users
Page views per minute
Traffic channel
Sessions by country
The pages that users visit (number of page views)
The devices from which it is accessed
analytics
Tools for web analytics
The main tools that are most useful for carrying out a good web analytics strategy can be divided into two large blocks depending on whether they are quantitative or qualitative.
Tools for quantitative web analytics
Google Tag Manager : allows us to simplify the process of managing web tags, which are used to measure objectives within Google Analytics and Google Ads.
Google Analytics : This is the tool par excellence and is used to obtain information from users and to obtain statistical data about the user within the page. In it, web pages can be measured.
Google Search Console : This tool allows us to detect usability and indexing problems.
Supermetrics : This tool gives us the opportunity to measure and control the results of the strategies of the different platforms where we advertise.
google-analytics