In this blog post we will explain, in a simple, but also technical and detailed way, what the conversion rate is and how to improve it .
At Kiwop , we are experts in improving conversion rates, analyzing each case, optimizing strategies and objectives to help grow your online business .
Are you staying with us to read the whole article?
Importance of e-commerce today
Whether we like it or not, we live in a highly digitalized age and, right now, if our business is not on the Internet, we are generally limiting our possibilities a lot.
Conversion Rates: The Ultimate Guide to Increasing Them
Our online business is just as important as our physical store
Visibility of our business
Basically, if we are not on the Internet, it is practically as if we do not exist. That is why it is very important today to have our business digitalized.
Everyone now has a computer, smartphone or tablet, and the trend is that searching for products on the Internet , or practically anything, is always on the rise .
Ease of sale
With e-commerce , the ease of selling is relatively high with good SEO and SEM work behind it.
The sales process is also usually simple. The customer makes a purchase, you receive an email, we prepare the order, and the external delivery company does the rest.
Obviously, all this requires work, especially at the beginning (both long-term SEO and SEM ), but if e-commerce is done well, it is very profitable.
What are conversion rates?
What is conversion rate?
For any e-commerce, in fact for any digital business, it is very important to measure and analyze our strategy . This way we can know where our mistakes are and where we can enhance our business.
One of the 3 main KPIs (Key Performance Indicators) is the conversion rate. The other two would be the traffic sources and the average ticket .
The conversion rate or CR (Conversion Rate) is the number of malaysia telegram users who perform an action divided by the total number of visits . That would be the exact definition of the conversion rate.
Conversion Rates: The Ultimate Guide to Increasing Them
Measure your conversion rate to improve your strategy
This KPI is one of the most relevant for our online business, because it directly tells us whether the objectives are being met or not. It can be a purchase, a form being filled out, a download or a registration.
By having this data monitored, we can constantly optimize our strategy and thus improve our business .
How do we know if we have a good conversion rate?
Well, the answer is it depends. Ideally, the higher the CR, the better , but 1% could be a good conversion rate if we have products in our stock that are difficult to sell, for example, if we sell sandals and we are not in the summer season.
Typically, CRs are between 1% and 3% , which is why we say it depends on the business. However, as we said, the higher our conversion rate, the better.
Tips to increase conversion rates
There are different techniques that can help us improve the conversion rate in our e-commerce.
Create good CTA's
Design creatives, titles and descriptions with CTAs with a call to action that is attractive and clear .
You can stand out with large fonts and eye-catching colors.
Create urgency
Emphasize a promotion that is time-limited , for example an offer that only lasts 12 hours. Or limited in stock , for example showing a last-unit offer .
These techniques are very effective and are based on the psychology of scarcity, which is widely used in marketing.
Conversion Rates: The Ultimate Guide to Increasing Them
By creating urgency with a limited offer you motivate the user to buy
Free shipping costs
Offering free shipping , even if it is over a certain amount, helps a lot to improve the conversion rate.
The user feels much more motivated if, upon reaching the end of the purchase funnel, they see that they do not have to pay shipping costs.
In fact, many users abandon this process if they find that they are faced with unexpected shipping costs at the end of their purchase.
Design landing pages
A very useful way to improve the conversion rate is to create landing pages where the user arrives and finds a direct, distraction-free call to action .
If you are interested in learning more, we are experts in the creation and design of landing pages . Don't miss the opportunity to improve your CR!
Show original prices
If the price of the product is reduced, continue showing what the original price was along with the discount price . This shows the user that they are buying a product that will be much more profitable and cheaper.
