7 books on digital marketing for this 2022
Posted: Sat Dec 07, 2024 3:48 am
The end of 2021 is approaching and this year we have been able to learn a lot about digital marketing.
At the beginning of the year, specifically in February, we already published a list of books on digital marketing .
But we have many others for you to discover.
Do you want to have some reading material to start 2022 well prepared? Here are some recommendations .
Reading is important
We have always heard that one of the ways to cultivate the mind is by reading books.
We will neither affirm nor deny it.
What we can assure you is that through good reading we can always learn something new .
It is important that we find reading interesting, otherwise we will retain little information.
Also, if books are not your thing, we also remind you that we have an entry on digital marketing series and documentaries .
Books about SEO
We know that SEO is about working on your content, titles and meta descriptions (among others) so that browsers deem it appropriate to position us well in search results.
If you are particularly interested in this topic, we have books on SEO:
1. I want my company to appear on Google
In this book, Sico de Andrés explains basic concepts to understand how Google positions web pages.
It is interesting that you should mention this browser, as it is one of the most widely used browsers in the world (it has a market share of 92%), and it is important to understand it.
In addition to explaining Google's system, it also adds some things to keep in mind to learn how to position your page among the first results.
It even has exercises to help you understand the explanations!
I want my company to appear on Google
2. The keys to mastering SEO
This book by Jose Noguera is a great guide to learn the basics of SEO, and also to learn how to plan any positioning campaign .
This book also explains how Google algorithms work, some web analytics, SEO optimization and finding quality links.
It is a fairly complete introductory book.
It is part of the series called “Web Positioning”, so if you feel like it, you have the option of expanding the list of books.
Keys to mastering SEO
Books on analytics
Analytics is probably one of the least attractive but at the same laos telegram time most necessary topics, since if we do not know if we are doing well or badly, we will not be able to improve .
If you are interested in understanding web analytics a little better, we recommend:
3. Marketing Analytics: how to define and measure an online strategy
This reading is useful to understand the importance of acting according to a previously defined plan .
The book deals with the general concept of data analytics applied to marketing, in order to establish a strategy.
Lead capture, navigation optimization, loyalty techniques… It is an interesting initial guide to get started.
Marketing Analytics: How to Define and Measure Online Strategy
4. Web Analytics 2.0: The Art of Analyzing Results and the Science of Customer Centricity
Once we have some notions of the subject, Web Analytics 2.0 is the ideal book to understand the philosophy behind the whole process.
It highlights, above all, the study of user clicks as the main way of understanding their behavior.
It is written by one of the leading experts in web analytics, Avinash Kaushik, so it is sure to make a great contribution.
web analytics 2.0 book
Books about social media
Right now, social media is one of the fundamental pillars in almost any digital marketing strategy.
In the February entry we already recommended two of the bibles on the subject.
So now we can recommend you:
5. How to prepare a Social Media Marketing plan
The name is quite illustrative.
This book by Pedro Rojas and Maria Redondo is a step-by-step guide to creating a social media plan .
It deals with the four main areas that we will go through to develop the strategy: observation, operation, execution and evaluation.
As we have mentioned in the web analytics section, it is important to always act based on a plan.
In the case of social networks, it was not going to be different , so it would be good to have this book at hand when the time comes to start thinking.
How to prepare a social media plan
6. Advanced Guide for Community Managers
If you have read “The Big Book of Community Managers” then you could continue learning with this one.
Here, Juan Carlos Mejía Llano expands the theme of his first book with the most advanced social media techniques and also includes aspects of Digital Marketing that are necessary to know.
You can find techniques from Twitter, Facebook, SEO, email marketing, pay per click, e-commerce…
You have plenty of knowledge !
Advanced Community Manager Guide
At the beginning of the year, specifically in February, we already published a list of books on digital marketing .
But we have many others for you to discover.
Do you want to have some reading material to start 2022 well prepared? Here are some recommendations .
Reading is important
We have always heard that one of the ways to cultivate the mind is by reading books.
We will neither affirm nor deny it.
What we can assure you is that through good reading we can always learn something new .
It is important that we find reading interesting, otherwise we will retain little information.
Also, if books are not your thing, we also remind you that we have an entry on digital marketing series and documentaries .
Books about SEO
We know that SEO is about working on your content, titles and meta descriptions (among others) so that browsers deem it appropriate to position us well in search results.
If you are particularly interested in this topic, we have books on SEO:
1. I want my company to appear on Google
In this book, Sico de Andrés explains basic concepts to understand how Google positions web pages.
It is interesting that you should mention this browser, as it is one of the most widely used browsers in the world (it has a market share of 92%), and it is important to understand it.
In addition to explaining Google's system, it also adds some things to keep in mind to learn how to position your page among the first results.
It even has exercises to help you understand the explanations!
I want my company to appear on Google
2. The keys to mastering SEO
This book by Jose Noguera is a great guide to learn the basics of SEO, and also to learn how to plan any positioning campaign .
This book also explains how Google algorithms work, some web analytics, SEO optimization and finding quality links.
It is a fairly complete introductory book.
It is part of the series called “Web Positioning”, so if you feel like it, you have the option of expanding the list of books.
Keys to mastering SEO
Books on analytics
Analytics is probably one of the least attractive but at the same laos telegram time most necessary topics, since if we do not know if we are doing well or badly, we will not be able to improve .
If you are interested in understanding web analytics a little better, we recommend:
3. Marketing Analytics: how to define and measure an online strategy
This reading is useful to understand the importance of acting according to a previously defined plan .
The book deals with the general concept of data analytics applied to marketing, in order to establish a strategy.
Lead capture, navigation optimization, loyalty techniques… It is an interesting initial guide to get started.
Marketing Analytics: How to Define and Measure Online Strategy
4. Web Analytics 2.0: The Art of Analyzing Results and the Science of Customer Centricity
Once we have some notions of the subject, Web Analytics 2.0 is the ideal book to understand the philosophy behind the whole process.
It highlights, above all, the study of user clicks as the main way of understanding their behavior.
It is written by one of the leading experts in web analytics, Avinash Kaushik, so it is sure to make a great contribution.
web analytics 2.0 book
Books about social media
Right now, social media is one of the fundamental pillars in almost any digital marketing strategy.
In the February entry we already recommended two of the bibles on the subject.
So now we can recommend you:
5. How to prepare a Social Media Marketing plan
The name is quite illustrative.
This book by Pedro Rojas and Maria Redondo is a step-by-step guide to creating a social media plan .
It deals with the four main areas that we will go through to develop the strategy: observation, operation, execution and evaluation.
As we have mentioned in the web analytics section, it is important to always act based on a plan.
In the case of social networks, it was not going to be different , so it would be good to have this book at hand when the time comes to start thinking.
How to prepare a social media plan
6. Advanced Guide for Community Managers
If you have read “The Big Book of Community Managers” then you could continue learning with this one.
Here, Juan Carlos Mejía Llano expands the theme of his first book with the most advanced social media techniques and also includes aspects of Digital Marketing that are necessary to know.
You can find techniques from Twitter, Facebook, SEO, email marketing, pay per click, e-commerce…
You have plenty of knowledge !
Advanced Community Manager Guide