The truth about Google Penguin and other updates
Posted: Sat Dec 07, 2024 4:03 am
One of the biggest points of discussion among SEO consultants is the recent changes to Google's search algorithms. Interestingly, these changes have been named after animals. Among these, their Penguin updates have undoubtedly had the biggest impact on the industry. Since their first appearance in April 2012, the Penguin updates have completely changed the SEO landscape. They have made one of the most important SEO strategies, link building, more complex.
In this article we will look at the various versions of Penguin since its introduction, with a focus on Penguin 2.1, Google's most recent update, which occurred on October 4, 2013.
Among other changes, Google has focused on encryption and security for all of its searches. As a result, many SEO consultants may be affected by the loss of most of their keyword data in Google Analytics. -Information on which keywords are attracting the most visitors to a site is no longer provided.
Another important update is Hummingbird. This is a major change in how Google's algorithm works (aimed at increasing speed and better understanding the context of a web page), while Penguin is a filter applied to the regular algorithm to serve a specific function.
PageRank and the importance of links
Before Google, most search engines used bahrain email address keyword density as a major factor in determining the relevance of a web page and how well it should show up in their search results. That means that if you wanted your website to rank for the keyword “ Marketing Consultant ,” you just had to place more instances of “Marketing Consultant” on your page. These results weren’t too difficult to achieve, which combined with the near non-existence of SEO professionals made the task easy.
Google has completely changed the rules of the game with the introduction of its PageRank algorithm. PageRank (PR) has its roots in academic grades. This algorithm very ambitiously attempts to rate the authority of all pages on the Internet and create a reliable ranking.
The concept of Linkbuilding or link building
Supposedly, the more links there are pointing to your website, the more authoritative it can be. However, not all links are treated and valued equally in the eyes of Google.
A link from another authoritative website carries more weight than one with less authority. As innovative as it was at the time, it didn't take long for some SEO professionals to find ways to manipulate this scenario.
They found out that if you receive a link from a page with a high pagerank, then your own page will have a higher PR, for example. So they started buying or generating links on authoritative websites.
In this article we will look at the various versions of Penguin since its introduction, with a focus on Penguin 2.1, Google's most recent update, which occurred on October 4, 2013.
Among other changes, Google has focused on encryption and security for all of its searches. As a result, many SEO consultants may be affected by the loss of most of their keyword data in Google Analytics. -Information on which keywords are attracting the most visitors to a site is no longer provided.
Another important update is Hummingbird. This is a major change in how Google's algorithm works (aimed at increasing speed and better understanding the context of a web page), while Penguin is a filter applied to the regular algorithm to serve a specific function.
PageRank and the importance of links
Before Google, most search engines used bahrain email address keyword density as a major factor in determining the relevance of a web page and how well it should show up in their search results. That means that if you wanted your website to rank for the keyword “ Marketing Consultant ,” you just had to place more instances of “Marketing Consultant” on your page. These results weren’t too difficult to achieve, which combined with the near non-existence of SEO professionals made the task easy.
Google has completely changed the rules of the game with the introduction of its PageRank algorithm. PageRank (PR) has its roots in academic grades. This algorithm very ambitiously attempts to rate the authority of all pages on the Internet and create a reliable ranking.
The concept of Linkbuilding or link building
Supposedly, the more links there are pointing to your website, the more authoritative it can be. However, not all links are treated and valued equally in the eyes of Google.
A link from another authoritative website carries more weight than one with less authority. As innovative as it was at the time, it didn't take long for some SEO professionals to find ways to manipulate this scenario.
They found out that if you receive a link from a page with a high pagerank, then your own page will have a higher PR, for example. So they started buying or generating links on authoritative websites.