The Truth About PageSpeed Insights
Posted: Sat Dec 07, 2024 4:10 am
You may be wondering: What is that?
Humans are impatient by nature, and it is scientifically proven .
This can be detrimental to us as an online business, because if our website loads at a slower than normal speed, customers may become impatient and abandon us.
Users are very impatient.Users are impatient by nature
Therefore, loading speed will affect your ecommerce sales .
Find out how to know if it is affecting you positively or negatively.
What is Google PageSpeed Insights and what is it for?
Google PageSpeed Insights is a tool launched by Google, free and very easy to use.
You just have to go to the website, enter the URL of your website and analyze!
It will provide you with a lot of information that you can use to improve your online site.
The pagespeed insights home page
The PageSpeed Insights Home
Through PageSpeed analysis you can implement the improvements recommended to you and these will serve to improve your SEO positioning .
This tool not only analyzes the loading speed, it will tell you good practices in general to improve said SEO.
It will give you a score for both types of devices (mobile or tablet and also for the computer version) from 1 to 100 with its respective tips and suggestions.
You may be wondering why the loading speed of your website is so important.
Advantages of having a fast loading speed
Having a website faster than Usain Bolt is going to be very important for your online business.
The importance of your website speed.
The importance of your website speed
Here are some reasons why :
exing : A lower bounce rate will affect your Quality Score and make your ranking in search engines higher. A slow website is detrimental to your rankings.
Every second your website takes to load m lebanon telegram phone number list eans 7% fewer potential conversions.
Therefore, improving speed will directly and positively affect the ratios discussed and will be positive for your business in general.
Benefits and tips of using Google PageSpeed
GPS will provide you with techniques to improve loading speed and SEO positioning, and give you tips on how to do it .
When you do the analysis, PageSpeed will give you the information in 3 colors:
Red : These are things you will have to fix to improve your grade.
Yellow : aspects that can be improved, but will not change much in the grade.
Green : elements that are fine and do not need to be touched.
Google PageSpeed Insights informational colors.
Information provided by Google PageSpeed Insights
The score from 1 to 100 will be given to you separately for “mobile” and “computer”.
Below, we will tell you some aspects that PageSpeed will describe to you to optimize your site :
Avoid redirects
This is a rare error, but if it does occur, you should consider the general functioning of your website.
Optimize your images and other resources
That is, make your images lighter so that the page has less weight to load.
We use a tool to reduce the size of images: Squoosh . It is very easy to use, you just have to insert the image and download the optimized one:
Use Squoosh to optimize images and improve your Google PageSpeed Insights score.
Squoosh to optimize images
You can also compress website resources with GZIP .
Browser cache
Specify the browser cache. This is an easy rule to follow. It will depend on the web server we use.
You will need to edit the .htaccess file.
But if you don't know exactly what we're talking about, don't worry because this element usually doesn't give an error . Since the TTL required by PageSpeed are very low, you won't have any errors.
Reduce server response time
If you improve the server response time, you will reduce the loading times of the content on the website.
According to PageSpeed, the ideal would be no more than 0.2 seconds .
To improve this time you could install some effective caching plugin .
The size of the top of the page
Normally, GPS will ask you to reduce the load on that part of the website.
The first thing users see when they enter the page is the top of the page, which is why many web designers overload it.
If this data appears in red, reduce that part, because this will directly affect the loading speed.
Beware of Javascript
It is likely that Javascript is blocking some of your content from being displayed.
You will need to remove that blocking Javascript or move it to the bottom of the site.
Humans are impatient by nature, and it is scientifically proven .
This can be detrimental to us as an online business, because if our website loads at a slower than normal speed, customers may become impatient and abandon us.
Users are very impatient.Users are impatient by nature
Therefore, loading speed will affect your ecommerce sales .
Find out how to know if it is affecting you positively or negatively.
What is Google PageSpeed Insights and what is it for?
Google PageSpeed Insights is a tool launched by Google, free and very easy to use.
You just have to go to the website, enter the URL of your website and analyze!
It will provide you with a lot of information that you can use to improve your online site.
The pagespeed insights home page
The PageSpeed Insights Home
Through PageSpeed analysis you can implement the improvements recommended to you and these will serve to improve your SEO positioning .
This tool not only analyzes the loading speed, it will tell you good practices in general to improve said SEO.
It will give you a score for both types of devices (mobile or tablet and also for the computer version) from 1 to 100 with its respective tips and suggestions.
You may be wondering why the loading speed of your website is so important.
Advantages of having a fast loading speed
Having a website faster than Usain Bolt is going to be very important for your online business.
The importance of your website speed.
The importance of your website speed
Here are some reasons why :
exing : A lower bounce rate will affect your Quality Score and make your ranking in search engines higher. A slow website is detrimental to your rankings.
Every second your website takes to load m lebanon telegram phone number list eans 7% fewer potential conversions.
Therefore, improving speed will directly and positively affect the ratios discussed and will be positive for your business in general.
Benefits and tips of using Google PageSpeed
GPS will provide you with techniques to improve loading speed and SEO positioning, and give you tips on how to do it .
When you do the analysis, PageSpeed will give you the information in 3 colors:
Red : These are things you will have to fix to improve your grade.
Yellow : aspects that can be improved, but will not change much in the grade.
Green : elements that are fine and do not need to be touched.
Google PageSpeed Insights informational colors.
Information provided by Google PageSpeed Insights
The score from 1 to 100 will be given to you separately for “mobile” and “computer”.
Below, we will tell you some aspects that PageSpeed will describe to you to optimize your site :
Avoid redirects
This is a rare error, but if it does occur, you should consider the general functioning of your website.
Optimize your images and other resources
That is, make your images lighter so that the page has less weight to load.
We use a tool to reduce the size of images: Squoosh . It is very easy to use, you just have to insert the image and download the optimized one:
Use Squoosh to optimize images and improve your Google PageSpeed Insights score.
Squoosh to optimize images
You can also compress website resources with GZIP .
Browser cache
Specify the browser cache. This is an easy rule to follow. It will depend on the web server we use.
You will need to edit the .htaccess file.
But if you don't know exactly what we're talking about, don't worry because this element usually doesn't give an error . Since the TTL required by PageSpeed are very low, you won't have any errors.
Reduce server response time
If you improve the server response time, you will reduce the loading times of the content on the website.
According to PageSpeed, the ideal would be no more than 0.2 seconds .
To improve this time you could install some effective caching plugin .
The size of the top of the page
Normally, GPS will ask you to reduce the load on that part of the website.
The first thing users see when they enter the page is the top of the page, which is why many web designers overload it.
If this data appears in red, reduce that part, because this will directly affect the loading speed.
Beware of Javascript
It is likely that Javascript is blocking some of your content from being displayed.
You will need to remove that blocking Javascript or move it to the bottom of the site.