For example, to attract the attention of some visitors to your website, banners (Display Advertising) designed to promote your products or services through advertising networks on other websites are used. The way they work involves using basic information, obtained through cookies and stored in the user's browser, to select barbados email list and display certain advertisements. In this way, it is very likely that the advertising banners that appear on a website are specific to each user, reflecting the products that they have previously seen on other websites and increasing the chances that the user will return to the page, generating a conversion.
Retargeting as a complement to your campaigns
Retargeting is about retargeting users to the same target at different times and on different websites. A retargeting campaign works for visitors who have already visited your website and therefore have had a previous experience with your brand. For example, if you have an AdWords campaign, or a display advertising campaign across other networks, your retargeting campaign can complement both marketing components, targeting visitors who may have arrived at your website as a result of an interaction with a separate campaign.
By using retargeting, you can also select visitors who viewed a particular section or a specific page of your website, thereby achieving endless possibilities for targeting and personalization. Either way, your budget will only be allocated to people who have previously visited your website.
A typical retargeting process is as follows: First, a person searches for a topic on Google and sees your Google AdWords ad. He clicks on the ad and arrives at your website. After leaving your site and visiting another one, he will see a retargeting ad for your products on that other site, which will get his attention again and make him likely to return to your website for further information or to complete a purchase.
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The above scenario also works whether the visitor initially arrives at your website from a standalone banner, a referral, organic search, or any other method. The fact is that once the user navigates through your website, they may receive retargeted ads when they visit other websites that are part of the retargeting network.
