Why did you decide to pursue a career in advertising and public relations?
As a child, I loved watching TV commercials, those little 20-second stories that hooked me. As a teenager, on New Year's Eve, I liked to watch the first and last commercial of the year, something my friends still remind me about. I was always drawn to the idea of being able to create and tell those little stories.
What were your first work experiences in the advertising world like?
Despite all of the above, once I was in college I delved deeper into Communica benefits of using bulgaria phone number list tion and that was what I really saw that interested me: It was creating and telling stories, but with a strategic part that would last over time, that wasn't "just" a one-off campaign, that was something that could change or improve the image of a company in a more profound way.
My first professional experiences as an intern were in communications agencies where public relations campaigns were carried out: product launches, corporate events, press relations, etc. I was lucky enough to work on very interesting projects while still an intern, and I learned a lot from them.
In 2006 you started working as an account manager for Equipo Singular. What were your tasks and what did you learn from working for this important agency?
I started as a press executive, then I became an account executive and finally an account director. As a press executive, I was in charge of all the media communications for the clients I was assigned. Later, as an account manager, I was in charge of more global projects for clients in the lifestyle and mass consumption sectors (events, launches, communication strategy, etc.). Equipo Singular is a great agency that has undoubtedly marked my professional career and where I learned a lot and have been lucky enough to work alongside great professionals.
Then you worked at Jardiland coordinating the launch of its e-commerce. How was this experience of digitalization of the company? How did you manage to help boost e-commerce?
