Why we should not use Google Rankings alone
Posted: Sat Dec 07, 2024 4:17 am
Google has implemented many changes in the last two years , and some of these changes have been, for some projects and companies, simply the end.
One of the reasons the impact of these changes has been so widespread is that many companies have been measuring their SEO results using the wrong key performance indicators (KPIs).
To analyze whether your organization is in this situation, consider the following points for why Google rankings should not be the primary KPI for measuring SEO performance in your organization or project.
1) Algorithm updates and changes
Rankings are just a snapshot in time, not a stable list of barbados consumer email or permanent state. Google will continue to evolve and modify its algorithms and your website's ranking will fluctuate with the arrival of these changes. It is important to remember that companies cannot control Google rankings, only modify or condition them. Therefore, they should not be used as a sole measure of an organization's position in Google, since no person or company can be efficiently measured according to parameters or elements over which they have no control.
2) Too Much Risk
Although no company wants to invest all of its resources in a single online marketing tool, many companies focus solely on rankings to measure the progress of their SEO project.
When businesses focus on ranking positions, they typically focus on a few “head terms” to attract potential customers. This can be a high-risk, high-reward strategy. However, it is wise today to look to diversify your tactics and invest in new ones, such as long-tail keywords for search terms, content, PR, social media, and even paid search results. By diversifying your strategies, you are building your online presence and protecting yourself against future fluctuations in search engine algorithms.
You may also be interested in: Steps to properly establish the social media policy for your team
3) Personalization
Search result personalization is changing the way websites are found and ranked. Search personalization takes into account users' search history, preferences, and location to tailor their search experience. For most generic search terms, Google displays ads and results from local businesses first in search results listings.
One of the reasons the impact of these changes has been so widespread is that many companies have been measuring their SEO results using the wrong key performance indicators (KPIs).
To analyze whether your organization is in this situation, consider the following points for why Google rankings should not be the primary KPI for measuring SEO performance in your organization or project.
1) Algorithm updates and changes
Rankings are just a snapshot in time, not a stable list of barbados consumer email or permanent state. Google will continue to evolve and modify its algorithms and your website's ranking will fluctuate with the arrival of these changes. It is important to remember that companies cannot control Google rankings, only modify or condition them. Therefore, they should not be used as a sole measure of an organization's position in Google, since no person or company can be efficiently measured according to parameters or elements over which they have no control.
2) Too Much Risk
Although no company wants to invest all of its resources in a single online marketing tool, many companies focus solely on rankings to measure the progress of their SEO project.
When businesses focus on ranking positions, they typically focus on a few “head terms” to attract potential customers. This can be a high-risk, high-reward strategy. However, it is wise today to look to diversify your tactics and invest in new ones, such as long-tail keywords for search terms, content, PR, social media, and even paid search results. By diversifying your strategies, you are building your online presence and protecting yourself against future fluctuations in search engine algorithms.
You may also be interested in: Steps to properly establish the social media policy for your team
3) Personalization
Search result personalization is changing the way websites are found and ranked. Search personalization takes into account users' search history, preferences, and location to tailor their search experience. For most generic search terms, Google displays ads and results from local businesses first in search results listings.