10 Innovative B2B Content Marketing Examples That Stand Out
Posted: Sat Dec 07, 2024 4:20 am
Content marketing continues to be one of the best ways to attract new business for any company, but given the amount of competition online, entrepreneurs need to be more creative with their content to stand out.
In short, you need to innovate.
But how?
In today’s article, you will find 10 examples of B2B companies that managed to grow their business thanks to engaging and useful content. We will look at the types of posts they publish, as well as some of the incentives they use to keep users coming back to their sites.
Going through these tactics will quickly make it clear why these examples are special.
You should use these real-world examples as inspiration as you continue to develop your content marketing strategies.
Having said that, let's get straight to the point.
Example 1: AccuRanker
Accuranker - track your performance on search engines
AccuRanker is an SEO service that allows its users to track their performance in search engines.
There are a few notable features that you will find when list of guangdong cell phone numbers you visit their site. The company finds many ways to not only teach their visitors about SEO but also provide them with free tools that will help them achieve their goals, such as SERP Analysis .
The Hub section contains all the blog posts covering topics like how to choose the right keywords . This is different from the Help Guides that exist to educate users about the product .
You'll also find a section showcasing case studies detailing how AccuRanker's customers have realized their full potential. The Release Log lists recent updates to the product, promoting transparency and accountability.
The free tools mentioned earlier give users a taste of what AccuRanker can do for them. Not only that, but they also provide the company with an opportunity to capture potential leads and convert them into paying customers.
Example 2 Drift
Drift - AI chatbot technology
Drift offers its customers artificial intelligence chatbot technology so they can interact more effectively.
The company cleverly features its chatbot throughout the site, giving visitors a chance to both experience what the chatbot can do and ask any questions they may have about the product.
There is also a section dedicated to case studies and customer stories.
But what’s really impressive is Drift’s library of content. There are blog posts not just about the company, but also about marketing and customer service in general. All of this includes information and advice that a new entrepreneur might need to get started.
If that's not enough, readers can check out Drift's ebooks, webinars, events, trainings, and podcasts.
There is no shortage of useful data that customers may need to be a better operator.
Example 3: Deloitte
Deloitte - tax and audit service provider
Deloitte is a tax and audit services provider that serves all types of businesses – which is one of its biggest challenges. As a firm, Deloitte has clients in industries like consumer, technology, energy, healthcare, and government (among others).
Clearly, he needed to create content for each of these industries. And he did.
Deloitte Insights is a place where most of the company's target audience can find content tailored for them.
Their posts are packed with data. For example, consumers might appreciate different surveys conducted by Deloitte. The company’s research center does its own studies on energy.
They also interview leading figures in the financial world, including Stephanie Barter of Platinum Equity and Sarah Mineau of State Farm.
Even if you are not a Deloitte client, you should visit the website, even if only for the articles.
Example 4: Blog Wizard
Blogging wizard - start your careers as bloggers and content creators
Blogging Wizard is very focused on people who want to start their careers as bloggers and content creators, so they offer content that teaches them how to do this.
But it’s not just for beginners. The site also has articles for those who already have blogging experience. It’s also worth noting that there are a few articles on how to make money blogging.
There are also articles comparing products aimed at bloggers, like this one about Sprout Social alternatives .
If you look in the footer, you’ll find links to topics that a beginner blogger might want to learn to scale their blog, including guides on how to choose a niche, how to name a blog, and how to increase site traffic.
Simply put:
One of the best sites for aspiring bloggers.
Example 5: Salesforce
Salesforce - a customer relationship management (CRM) company
Salesforce is a customer relationship management (CRM) company that matches businesses with solutions that can help them grow their sales and customer base.
How does a company this size handle content marketing?
It does this brilliantly. First, it has its own learning portal called Trailhead. This is more than just a collection of articles aimed at helping users get started with Salesforce. It’s more like online courses that get anyone proficient in using Salesforce products.
You can even earn certifications that you can add to your resume.
Other types of content worth exploring include blog posts, guides, podcasts, research articles, reports, and customer stories.
Salesforce does a great job of allowing users to filter all of their content by their role within a company, topic, or content type.
In short, you need to innovate.
But how?
In today’s article, you will find 10 examples of B2B companies that managed to grow their business thanks to engaging and useful content. We will look at the types of posts they publish, as well as some of the incentives they use to keep users coming back to their sites.
Going through these tactics will quickly make it clear why these examples are special.
You should use these real-world examples as inspiration as you continue to develop your content marketing strategies.
Having said that, let's get straight to the point.
Example 1: AccuRanker
Accuranker - track your performance on search engines
AccuRanker is an SEO service that allows its users to track their performance in search engines.
There are a few notable features that you will find when list of guangdong cell phone numbers you visit their site. The company finds many ways to not only teach their visitors about SEO but also provide them with free tools that will help them achieve their goals, such as SERP Analysis .
The Hub section contains all the blog posts covering topics like how to choose the right keywords . This is different from the Help Guides that exist to educate users about the product .
You'll also find a section showcasing case studies detailing how AccuRanker's customers have realized their full potential. The Release Log lists recent updates to the product, promoting transparency and accountability.
The free tools mentioned earlier give users a taste of what AccuRanker can do for them. Not only that, but they also provide the company with an opportunity to capture potential leads and convert them into paying customers.
Example 2 Drift
Drift - AI chatbot technology
Drift offers its customers artificial intelligence chatbot technology so they can interact more effectively.
The company cleverly features its chatbot throughout the site, giving visitors a chance to both experience what the chatbot can do and ask any questions they may have about the product.
There is also a section dedicated to case studies and customer stories.
But what’s really impressive is Drift’s library of content. There are blog posts not just about the company, but also about marketing and customer service in general. All of this includes information and advice that a new entrepreneur might need to get started.
If that's not enough, readers can check out Drift's ebooks, webinars, events, trainings, and podcasts.
There is no shortage of useful data that customers may need to be a better operator.
Example 3: Deloitte
Deloitte - tax and audit service provider
Deloitte is a tax and audit services provider that serves all types of businesses – which is one of its biggest challenges. As a firm, Deloitte has clients in industries like consumer, technology, energy, healthcare, and government (among others).
Clearly, he needed to create content for each of these industries. And he did.
Deloitte Insights is a place where most of the company's target audience can find content tailored for them.
Their posts are packed with data. For example, consumers might appreciate different surveys conducted by Deloitte. The company’s research center does its own studies on energy.
They also interview leading figures in the financial world, including Stephanie Barter of Platinum Equity and Sarah Mineau of State Farm.
Even if you are not a Deloitte client, you should visit the website, even if only for the articles.
Example 4: Blog Wizard
Blogging wizard - start your careers as bloggers and content creators
Blogging Wizard is very focused on people who want to start their careers as bloggers and content creators, so they offer content that teaches them how to do this.
But it’s not just for beginners. The site also has articles for those who already have blogging experience. It’s also worth noting that there are a few articles on how to make money blogging.
There are also articles comparing products aimed at bloggers, like this one about Sprout Social alternatives .
If you look in the footer, you’ll find links to topics that a beginner blogger might want to learn to scale their blog, including guides on how to choose a niche, how to name a blog, and how to increase site traffic.
Simply put:
One of the best sites for aspiring bloggers.
Example 5: Salesforce
Salesforce - a customer relationship management (CRM) company
Salesforce is a customer relationship management (CRM) company that matches businesses with solutions that can help them grow their sales and customer base.
How does a company this size handle content marketing?
It does this brilliantly. First, it has its own learning portal called Trailhead. This is more than just a collection of articles aimed at helping users get started with Salesforce. It’s more like online courses that get anyone proficient in using Salesforce products.
You can even earn certifications that you can add to your resume.
Other types of content worth exploring include blog posts, guides, podcasts, research articles, reports, and customer stories.
Salesforce does a great job of allowing users to filter all of their content by their role within a company, topic, or content type.