Strategies and techniques to promote a mobile application
Posted: Sat Dec 07, 2024 4:22 am
As I posted yesterday on my blog at Baquia , the world of marketing has changed again in a big way since the beginning of the mobile era. 2013 has been considered the year of mobile devices, and all marketers must understand how their audience uses their mobile devices. By understanding the mobile perspective of your market, you can discover when, where, and how they are searching for your business on the device of their choice.
According to comScore , 1 in 3 of website visitors is mobile. This means you need to provide an optimal mobile experience or you could lose a third of your potential audience. To do this, you need to know what device your potential customers are using.
If you have come this far, it is because you may be interested in app promotion and mobile marketing, so I recommend that you also review the bibliography included in other articles on the same topic.
More than 70% of smartphone users barbados email address access a sales portal through a mobile app at some point. This makes sense since smartphone users are constantly on the move and searching for specific information, which can be provided by a mobile app that requires less data flow.
More than 50% of tablet users access retail sites via a mobile browser . Tablet users are likely to make purchases while browsing and quickly and conveniently research different purchasing options.
More than 60% of mobile commerce (also known as m-commerce) happens via a smartphone . This highlights the importance of providing a mobile app or mobile website.
When your website is optimized for smartphones, tablets, or even other new generation devices like smart TVs, the information on it is accessible. This is known as “responsive design.” It is the first step to making your information accessible from any device and can sometimes offer an experience as enriched as that of a mobile app .
You may also be interested in: Esker has SAS 70 certification for its On Demand solutions
However, when you offer a mobile app, the user must discover your app, download it, and install it – all before they even access your content. So, you not only need to create an outstanding app, but you also need to actively promote it to your customer community as well as to your potential users.
According to comScore , 1 in 3 of website visitors is mobile. This means you need to provide an optimal mobile experience or you could lose a third of your potential audience. To do this, you need to know what device your potential customers are using.
If you have come this far, it is because you may be interested in app promotion and mobile marketing, so I recommend that you also review the bibliography included in other articles on the same topic.
More than 70% of smartphone users barbados email address access a sales portal through a mobile app at some point. This makes sense since smartphone users are constantly on the move and searching for specific information, which can be provided by a mobile app that requires less data flow.
More than 50% of tablet users access retail sites via a mobile browser . Tablet users are likely to make purchases while browsing and quickly and conveniently research different purchasing options.
More than 60% of mobile commerce (also known as m-commerce) happens via a smartphone . This highlights the importance of providing a mobile app or mobile website.
When your website is optimized for smartphones, tablets, or even other new generation devices like smart TVs, the information on it is accessible. This is known as “responsive design.” It is the first step to making your information accessible from any device and can sometimes offer an experience as enriched as that of a mobile app .
You may also be interested in: Esker has SAS 70 certification for its On Demand solutions
However, when you offer a mobile app, the user must discover your app, download it, and install it – all before they even access your content. So, you not only need to create an outstanding app, but you also need to actively promote it to your customer community as well as to your potential users.