What is social selling?
Anyone who has worked in the sales area sending email chains, making phone calls or making door-to-door sales knows the enormous amount of time it consumes and the low conversion rate it generates.
Social selling is a prospecting strategy that revolutionizes traditional hard and cold selling by interacting with potential customers through social networks.
Nowadays, whether you sell B2C or B2B, it is extremely likely that your cust poland phone number list omers are active on social media and you can take advantage of that space to capture their attention, engage with them and generate sales.
Why use LinkedIn for your social selling strategy?
While there are a variety of social networks that can be used to connect with potential customers and sell them our products or services, the best tool on the market for b2b sales is LinkedIn.
This social network has more than 600 million users worldwide and has a large amount of very useful data when looking for prospects. By correctly taking advantage of the information found there, we can quickly locate our target and begin to deploy our social selling strategy on LinkedIn.
The 5 E's of Social Selling on LinkedIn
Here we will see a strategy to carry out a social selling process on LinkedIn step by step. Although each person has their own method and there is no absolute truth about how to sell on social networks, this process is the one that has worked best for me both to sell and to get a job. Before starting, make sure you have followed these SEO tips on LinkedIn to optimize your profile.
1. Explore
This first stage of social selling on LinkedIn consists of conducting research into opportunities on the platform's search engine. LinkedIn allows you to search for people, companies, jobs, groups, educational institutions, content and much more. Playing with this search engine.
