Adrián González, IM student and Product Manager at Termix

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sakib25
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Joined: Thu Dec 05, 2024 9:12 am

Adrián González, IM student and Product Manager at Termix

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You began your studies in the world of cinema and audiovisual communication. What made you choose this medium?
Since I was a child I have had a passion for the audiovisual world. I used to record family holidays with a video camera and at high school I started filming short films with friends. Until I decided to turn what was a hobby into my profession. That led me to begin studying TV Directing and later a career in film.

After several experiences in the media, you founded your own audiovisual poland consumer mobile number list production company. What led you to start this project?
It was mainly a decision I made together with several friends to be able to continue working in the audiovisual world. In the midst of the crisis in 2008, when jobs in the audiovisual sector were being destroyed daily and it was difficult to find well-paid projects, we saw the solution as a way out: to find our own projects that would allow us to continue growing as audiovisual professionals.

What was the experience of setting up your own company like?
I always think of that time as the time when I had to make the biggest sacrifices, on a personal, professional and economic level, since the beginnings were not easy at all, and even less so in such a complicated environment as the years of the crisis. I take with me a backpack full of learning, both personally and professionally. Trying to get my own business off the ground, in my case, helped me to know my limits, my weaknesses and strengths in order to be able to get the production company off the ground. In addition to being able to take advantage of everything I had learned during my training, I acquired knowledge that was not related to the audiovisual field but that is inherent to a business environment, such as dealing with clients, negotiation or team management.

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Then you enroll in our SEO and Web Analytics Program . Why did you choose this postgraduate course?
Studying the postgraduate course was a decision I made when I realized that, in order to continue growing the business, I needed to expand my knowledge in the field of digital marketing, since the web was the main source of contact with clients. I saw that the postgraduate course offered sufficient training to be able to understand the digital environment and be able to position our website within the search engines.

How have you applied what you have learned in your career?
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