Many companies opt for email marketing because of its effectiveness, but not all pay attention to the results. This is a mistake, since the data found in the reports is what will tell you if your campaign is working well, as well as which elements need to be improved.
Therefore, it is essential to identify the Email Marketing statistics for 2021 that you should keep in mind when carrying out your analyses. This way, you will have a clearer view of how your campaigns are developing through this channel.
TABLE OF CONTENTS
What are the Email Marketing Statistics 2021?
1.- Total potential scope
2.- Demographic data
3.- Devices used to open emails
4.- Audience segmentation
5.- Opening rates by industry
6.- Opening rate of cold mali email address emails vs. automated emails
7.- Click rates by sector
8.- Average bounce rates
9.- Average conversion percentage
10.- Average ROI
What are the Email Marketing Statistics 2021?
Knowing each figure or percentage can help you get a clearer idea of why Email Marketing is a good option. If you do a thorough study, using the data you find in the reports as a basis, you can ensure the success of your strategy.
Below you will find some of the Email Marketing statistics for 2021 that you cannot ignore:
1.- Total potential scope
The first thing you should evaluate is the reach that your Email Marketing campaigns are having, since it is a figure that reflects the number of people you reach. According to Statista , 4.03 billion people around the world use email . A figure that could increase to 4.48 billion by 2024.
It is worth noting that there is no other platform that comes close to the potential reach of Email Marketing. Proof of this is reflected in Facebook statistics which indicate that there are more than 2.2 billion monthly active users . Even adding this to the more than one billion people on Instagram, it does not come close to the same number.
But not only that, when it comes to penetration rate, email reaches 90.3% of US Internet users , while when compared to Facebook, this social network reaches 69% of American adults.
2.- Demographic data
demographic data
Now if you're wondering which age group uses email the most, the data suggests that, although it may seem crazy, millennials are the ones who stand out . According to a study by Adobe , those born between 1981 and 1996 spent a lot of time, specifically 6.4 hours a day in their email inboxes .
So much so that 41% of these users check their work email in bed, either before or after work hours. While older office workers in that age range spend 5 hours a day on this task.
This seems to be the marketing channel of choice for older generations. However, businesses worldwide are still almost 100% run via email. So it's safe to say that this is not a channel that is in danger of extinction.
3.- Devices used to open emails
Email marketing statistics 2021
This is a statistic that may seem more predictable nowadays, but it is worth looking at it as a percentage to understand its impact. It is indisputable that users spend most of their browsing time using mobile devices every day.
According to Litmus research, almost 42% of them open their emails from mobile apps . While the remaining 58% is divided into 18.2% for desktop apps and 39.8% on web apps like Gmail , Outlook, etc.
This means that it is very likely that at least four out of ten of your subscribers will read the email you sent them from their mobile devices. Something that you should keep in mind when designing your newsletters and writing your subject lines, since the number of characters you can use is reduced.
4.- Audience segmentation
Statistics also show that segmented emails seem to perform better than those sent in bulk to an entire audience. But so you can see it through the numbers, the click-through rate of segmented campaigns is 100.95% higher than those that did not go through this process.
Consider that each subscriber is twice as likely to take action on the emails they receive. This can have a significant impact on your bottom line. That's why you need to carefully evaluate your strategy by analyzing Email Marketing 2021 statistics before sending a message.
