And knowing how to control this power is even more so.
Without a doubt, psychology is one of the elements that most influences when deciding whether to take action or not . According to a study carried out at Harvard, 95% of the decisions we make on a daily basis are born in our unconscious .
That is why today, we present you one of these techniques, which is probably one of the most essential and useful for achieving more sales.
Psychological tricks to discover.
The power of psychology can open many doors.
Knowing what to say and how to say it according to the situation can make a difference in a business, as you know.
There are very few cases where people are willing to buy from you right away. We wish this were the norm, but unfortunately it is not.
People, most of the time, need a little push .
In the online world , where we don't have anyone physically to give us that push, we need to boost this action through texts . The way in which these are written is possibly what makes your business advance better or worse in the digital world.
If you have any questions about what we're telling you, take a look at our article on copywriting or persuasive writing , where we explain why you should have texts optimized for your ideal client.
And as we already introduced in that post, copywriting is done by following a series of techniques or formulas.
We are talking about psychological tricks or hacks that you can start using right away to ensure that your potential client does not leave your website without first taking action, whether it is a purchase, leaving their email, downloading a template... Anything!
So, without further ado, here are 7+1 psychological tricks to reprogram your readers' minds and give them a little push to buy or do whatever YOU want.
Let's get started!
These are the essential psychological tricks for your texts
1. HONESTY
Obviously, it's obvious that you shouldn't deceive people when you sell something. If you do, they will never come back to you and it may even give you a bad reputation.
Here, however, when we talk about honesty, we are referring to taking advantage of a situation to empathize with your potential clients.
Let us explain.
If your product or service has a negative side, you don't have to always hide it. You can play to your advantage by showing it, making it big, and even laughing about it. This can help you connect with the reader of your page or ad.
For example, if your product name isn't the most original or appropriate, like Chilly (the intimate gel for women), and you have to make a sales page, you can laugh at the name itself, explain why it is like that and say that you were so focused on creating the product that the name was invented in 5 minutes.
With this honesty and friendliness you will surely bring a smile to the faces of more than one person, and they will see you as a more approachable company.
2. CREDIBILITY
Many, many times people don't buy something for the product or service itself, but for the company that sells it.
To build credibility with your target audience, you can use, for example, the price of your product or service.
If you set a very low price, much cheaper than the competition, people may think there is something fishy going on and that it really isn't that good.
On the other hand, if it is a higher price, it implies that the product is of a higher quality . And therefore, that it is more worth buying.
If not, just ask Apple . From the very beginning, it was launched on the market with prices higher than the rest. And since then, the brand has been considered to be of very good quality.
Another way to build credibility is by including reviews from other customers on your website.
It has been proven that the first thing people do belgium telegram data before buying any product is to look at what other people think.
Esofitec example
Example of the Esofitec case with real success stories.
3. AUTHORITY
Another very important factor to take into account is how well-known your company or yourself are when it comes to offering products or services.
It is certainly easier to sell when you have authority. For example, in the world of bloggers, when people like Angel Alegre launch a product of theirs or help colleagues launch their own, they get so many sales.
You trust that person and it is easier for you to press the buy button .
But if you are not yet very well known, all is not lost. You will simply have to work harder on the sales page for your product or service.
These pages will have to be longer , since you will have to add more data to convince a “cold ” audience (who doesn’t know you or your product yet) that you can provide value to them.
Buy on idea2blog
Ángel Alegre's online courses are always very well received due to his authority
4. SATISFACTION AND WARRANTY
This is a basic that always, always works.
I'm sure this has happened to you at some point: you weren't sure about buying something, but since they offered you a money-back guarantee of X days, you finally decided to buy it.
And it gives people great satisfaction to be able to try something without risk .
We encourage you to include some form of warranty for your product or service whenever possible .
But it's not enough to just say "You have a 14-day guarantee."
You have to explain it well, very well: what it consists of, how the return process will be step by step, etc.
Make it very visible so everyone knows you trust your product or service so much that you allow it to be returned.
An example of sectors where detailing the guarantee works wonderfully is that of online courses .
Another method to instill a sense of assurance in the customer is to offer good after-sales service .
If they see that after purchasing your service or product, they have your support for any incident or problem, they will feel more confident when making their decision.
There are different programs to achieve customer satisfaction:
Customer service: They always take your opinion into account and provide a quick solution to problems.
Loyalty programs: Not only is this an advantage for long-term sales, but also for the feedback that users will be able to give, and for the amount of information that can be extracted.
Satisfied customers are the best tool to gain reputation through word of mouth.
5. DIFFICULTY
Make everything difficult look easier , so people can understand it and then they buy it from you.
For example, describe in detail the step-by-step instructions on how the product or service you are going to sell works. This is very useful in e-commerce. A store that does this very well is Freshly Cosmetics .
Videos , for example for tools/software, are also great. In 5 minutes they explain how to use it and you see that it is not as complicated as it may seem at first glance .
