Before we dive into keywords, user intent, calendars, and prioritization, it's important to pause and define what content marketing is exactly.
Content marketing encompasses several tasks. It is not enough to just write ori list of poland cell phone numbers ginal texts that provide value to your clients and upload them to your website. Once this is done, you also have to share this new content and promote it, for example through social networks.
As you can imagine, carrying out the activities described above takes time and effort. Not to mention that users have their own interests that must be addressed if you want them to visit your e-commerce site or read your corporate blog.
In short, you need to know who your content is being written for, what objectives you are trying to achieve with it, and what time frame would be reasonable to begin analyzing the results in order to make appropriate changes in direction if necessary.
Below, we will look at the main phases of content planning at the SEO level so that you get an idea of the most significant aspects of this process.
Keyword research or keyword study
The first step in establishing a content plan that meets the needs of a specific business is to carry out a keyword study, also known as Keyword Research in English.
The content of a website must be aimed at positioning a certain set of keywords that are important for the company in question, either because they contribute to creating a brand image or because they bring sales or contact forms.
For example, let's say you have a hotel chain with accommodations in Madrid, Seville and Valencia. What good would it do if your website was positioned for searches for hotels in Marbella if you don't work on that location?
On the other hand, factors such as the search volume for keywords, the competition that exists to position the terms of interest, the expressions that users use to find your company or your products, etc. come into play here.
Be careful not to fall into the temptation of choosing terms that are too generic. As a rule, these expressions are the most searched and it is easy to be seduced by the traffic they can attract to your business. But why do you want so many people to visit you who are not even looking for what you offer?
All of this information will be extremely useful for identifying opportunities such as creating new content for the most popular categories on your website, updating information about your terms of service to improve the user experience, or writing articles on topics related to your sector that are attractive to consumers.
