A big problem for small businesses is that not using the right tools can not only make it harder for their marketing efforts to convert into sales, but it can also derail their efforts.
But with so many email marketing tools on the market, it can be hard to know which one is right for you. That’s why we’ve put together a list of the top 10 email marketing tools for small businesses in 2024.
These tools offer a wide range of features, from email creation, sending, and growth to more advanced marketing automation and analytics, so whether you’re just getting started with email marketing or you’re looking for a more powerful tool, there’s something on this list for everyone.
1. Poptin – Best for Growing Email Lists
Most of the other options on the list are full-fledged email marketing suites. Poptin is ideal for supplementing the email marketing efforts most companies are already running.
Poptin popup builder dashboard with email popups
How? Poptin is a popup builder that lets you create beautiful popups that can be added anywhere on your website. It can be used to display attractive offers that will attract visitors to your website and convert them into email subscribers.
Adding some of these pop-ups to your company website can be the best way to get people to sign up for your email list.
The software has a variety of beautiful templates that are easy to edit to create different types of pop-ups, including email pop-ups, slide-in, scrolling pop-ups, lightbox pop-ups, game pop-ups, spin the wheel pop-ups , and exit intent pop-ups.
You can also set triggers and edit the movement, appearance, and timing of the pop-up to suit your needs.
What’s more, you can connect your popups to your favorite automated email marketing platform and send emails to new subscribers every time they interact with your popups.
There is a free version of the software available, but it only allows 1000 visitors to view the popups on your website. Pricing for the basic plan starts at $25 for a monthly plan. This is a great addition to the larger email marketing tools a company may already be using.
Check out this article: Email Pop-ups: 6 Creative Offerings You Can Use to Help You Grow Your Email List
2. Google Forms – Creating a survey for email subscribers
This is one of the best survey tools out there. It’s hosted in Google Suite, so businesses that already do a lot of things in Google Workspace will be familiar with how Forms works. While Google doesn’t have a ton of creative elements to add to these surveys, many companies use them.
This means that website visitors will not view the surveys in these templates and feel like they are being scammed. It is also one of the cheapest email marketing tools.
There is a fairly extensive free version and a paid version that costs $6 per month, giving companies access to more Google Suite apps.
