As consumers, we tend to follow predictable patterns when engaging with content. Visual hierarchy helps to guide readers' attention in emails, directing readers to the most important elements.
Visual hierarchy is an email design best practice, as it allows people to scan content easily. Let’s take a look at two email layouts using visual hierarchy.
zig zag eye movement when reading emails
Z-pattern visual hierarchy (Source)
First, the Z pattern (or zig-zag) is an effective way to get kuwait telephone number data subscribers to read through all your email content. This strategy plays on patterns of eye movement. Reading left to right, we have a tendency to jump ahead when engaging with content.
Keep users interested by spreading eye-catching content throughout the message. This reduces the chance of them getting bored halfway through.
Second, the inverted pyramid email layout is another strategy to consider. The top of the pyramid catches the reader's attention. Then you narrow their focus to the primary goal of your email. This might be a call-to-action, product feature, or special offer.
Inverted pyramid visual hierarchy (Source)
Some final tips on email layout:
People tend to place more value in objects that are larger. Highlight important information with larger text, blocks, or bolder fonts.
People also perceive elements higher up on the page as more important. Start your email with your key points.
White space helps to separate different parts of your content. Use it to communicate information in a clear, organized and attractive way.
6. Use an email template
You don't have to be a graphic design expert to craft beautiful emails. Using an email newsletter template is a great way to get started.
Email templates help speed up the design process. They also give your content a professional-looking structure.
Be sure to use responsive email templates. The responsive design automatically converts the layout to suit desktop, tablets, and mobile devices. It ensures your content is viewable and accessible on multiple platforms.
