1. Delivery rate:
This metric indicates how many sent greece phone number library emails were actually delivered to recipients' inboxes. A low delivery rate may indicate problems with the quality of your mailing list or the reputation of your sending server.
2. Open rate:
Open rate measures the percentage of emails that were opened by recipients. This gives you an idea of how engaging or relevant your subject lines are. A low open rate may indicate that your subject lines aren't compelling enough or that you're sending emails to an uninterested audience.
3. Click-through rate (CTR):
This metric indicates the percentage of people who clicked on one or more links within the email. It is a key indicator of how effective and engaging your email content is, as well as the effectiveness of your calls to action.
4. Conversion rate:
Conversion rate measures how many recipients completed a desired action (such as making a purchase or registering for an event) after clicking a link within your email. This is one of the most important metrics, as it shows the direct impact of email marketing on your business goals.
5. Unsubscribe Rate:
This metric shows the percentage of recipients who decided to unsubscribe from your mailing list after receiving an email. A high unsubscribe rate can be a sign that your content is not relevant to your audience or that you are sending emails too frequently.
6. Income per email sent:
If your goal is to generate sales, this metric will help you understand how much money each email sent is generating. This is especially useful for calculating the ROI of your email marketing campaigns.
