Analisi delle vendite dei prodotti
Analyze product performance. You can create reports on revenue, sales cycle, average value per deal, and much more.
SWOT and Sales GAP Analysis
SWOT (Strengths, Weaknesses, Opportunities, Threats) and GAP analysis allow you to take a deep dive into your sales environment. You will see where you are strong, where you can improve and how to address the challenges.
This type of analysis is not typically found in sales analytics tools , but it can be a great way to supplement your analytics.
Come fare l'analisi delle vendite
Here's how to proceed step by step with sales analysis.
1. Collect sales data
Step one: Collect all your historical sales data. This means pulling information from your CRM, sales reports, transaction logs, and any other sources. The more sales data you have, the better your insights will be.
This is usually the most difficult stage, because:
Your sales team probably isn't tracking everything 100% in the CRM
Different people can track things in different ways
CRM may not facilitate data collection.
Garbage in, garbage out, as they say!
That’s why it’s so important to use a CRM tool that your sales team actually uses and that makes it as easy as possible to track all your customer data. (This is why we started Salesflare .)
2. Create sales analytics dashboards and reports
Then, transform your data into easy-to-read dashboards and reports.
Use graphs, charts and tables to visualize your data. This makes it easier to spot trends and understand what's happening at a glance.
Most CRM systems come with built-in reporting capabilities and I recommend using them as they have access to the widest range of data and usually update in real time. Different reporting capabilities may come with different pricing plans.
Our CRM, Salesflare , comes with the most common reports, available on the Growth plan. With the Pro plan, you can create any custom report.
Cut the data the way you like
Create custom reports for sales analysis.
Check out our dedicated guide for some examples of dashboards and reports .
3. Analyze sales data
Infine, immergetevi nei dati.
Look for patterns, compare your company's overall performance against goals, and see what's driving any variances. Use this information to make smart decisions and improve your sales strategy.
Don't just focus on the numbers... look for stories in the data. What do the trends tell you about your customers and the inefficiencies in your sales process?
4. Improve sales... and analyze the results
Now that you know what's working well in your sales and what can be improved... you can use it!
Here's a step-by-step plan:
Make a list of potential improvements
Prioritize them based on return on investment (i.e. divide the potential impact on the company by the effort required).
Definire soluzioni per ogni
Implementare le soluzioni
Continue to measure and analyze results
If you want some inspiration to get going, here's a story of some Salesflare heroes who are killing it by doing exactly that on a consistent basis.
