SEO PRICES ARE VARIABLE
Posted: Sat Dec 07, 2024 8:23 am
20 reasons why you need to invest in SEO
SEO and SEM
January 20, 2020
You've heard of SEO , you know it works. But do you know why?
As a digital marketing agency , we've seen many of our clients trying to convince their internal managers and CEOs of the value of search engine optimization and get them to expand their marketing budgets for SEO. Too often, the reason SEO doesn't work is because the company has invested too little time, money, or resources into it.
For this reason, we want to address some of these issues, starting with the most compelling reasons why purchasing SEO is a good idea.
We wrote this blog post to share the top twenty reasons to invest in SEO. We want to help you understand why SEO is so important and highlight the role it can play in your digital marketing.
#1. SEO IS CRUCIAL IN YOUR MARKETING MIX
SEO is the master when it comes to attracting leads and increasing conversions, but SEO alone won’t help you reach your full marketing potential. Social media, branding, and other marketing strategies will need to complement SEO, so if you’re responsible for marketing your business, your challenge isn’t to choose one strategy over another, but to integrate SEO into your marketing mix.
Unifying marketing strategies is a great opportunity for different marketers to collaborate in directing a business manager toward the right mix of marketing services, including SEO.
Marketers and SEO consultants should not push to eradicate other specialties than their own, they should help clients build the right foundation, mix and plan, and guide them to implement and manage the most profitable strategies aligned with their overall business goals.
Digital marketing agencies need to consider that clients often hire their expertise because they don’t have it themselves; in these cases, clients are unable to ask for the most correct option or offer. Instead of always “giving customers what they want,” it’s time to face the fact that clients often don’t know how to select from the various options available to them.
#2. SEO PUTS THE FOCUS ON YOUR WEBSITE
Your website is your best sales representative, multitasking effectively, addressing thousands of prospects at once, and only limited by what you ask of it.
Search engine optimization brings high levels of attention to your website, generating the highest return by giving it the right emphasis and focus in your marketing arsenal.
#3. SEO IS AN INVESTMENT, NOT A COST
An investment with a high return.
Raising your website's ranking to the top 3 spots on the first page of results, where most clicks go, will provide a massive return on your SEO investment.
A quick and simple calculation will show you how quickly you will recoup what you have invested in effective SEO through increased profits.
#4.
Keyword analysis, link building, and other SEO activities are customized and tailored differently for specific situations. Even among SEO providers, there is a wide range of quality. There are experienced professionals and there are scammers, amateurs, and ignorant practitioners.
As a specialized service, SEO involves a team of people working behind the scenes. Giving them a shoestring budget is a very limiting factor and you can't expect amazing results from their moderate effort.
If you are still not convinced of the synergies involved, request an SEO audit, even if it means paying a fee for the service. It is a safe investment and is worth more if it manages to convince you of the real value of adopting an SEO strategy.
#5. SEO IS NOT EXPENSIVE
When comparing different marketing agencies or SEO consultants, you may be tempted to choose the least expensive one, but in reality, it may be a better idea to choose the most expensive one!
As we said, SEO is not a cost, it is an investment! If an SEO company charges you twice as much as the rest, you should look deeper into why they are so expensive. What are the reasons why they are so confident?
This is where SEO auditing can help. If it shows that your market is large enough to generate enough volume, the competition is weak enough for you to fight back and win, and your experience with SEO consultants and SEO firms over time shows that you are getting a higher amount of targeted traffic from their efforts. If this traffic converts at high rates into sales and profits, then the impact on your business of this SEO campaign will be relevant.
Expensive SEO is like buying a car. Why does a Ferrari cost more than other cars? There are many reasons, and similar ones apply to SEO. Your investment in expensive SEO providers will pay off. It may seem like a cost at first, but if they guide you correctly to the most profitable niches and avenues to get more sales and profits, you will end up multiplying your investment.
#6. SEO IMPACTS THE RESEARCH AND PURCHASE CYCLE
SEO plays a huge role in the research and purchase cycle. It's like a lead magnet, attracting potential buyers to your website through critical and important keywords and phrases that rank high in search engines where searchers are already looking for information about them.
It's about being where your customers are and directing them towards the solutions you offer.
SEO will increase your sales without proportionally increasing your marketing costs, which will increase profits exponentially over time. SEO can achieve all of your business goals with a better ROI than most other comparable forms of online marketing due to this fundamental effect of better conversions and more sales at a reduced incremental cost.
Don't assume that people know your brand and think you're the best option to buy from, consumers are constantly researching good deals and doing comparison shopping.
# 7. SEO IS A HIGHLY IMPORTANT INGREDIENT
If you've just invested a lot of money into your new website or e-commerce site, the last thing you want to hear from a consultant is that you need to invest even more money to make your site visible in search engines.
Google needs help understanding your business
As SEO experts, we work for clients who have amazing websites and want us to implement SEO on them. But we can’t do magic, and unfortunately that’s not how it works. Keeping SEO in mind while planning your website structure, content management system (CMS), URL syntax, and web design delivers the best results for your business. It can help you map old URLs to new ones, tailor your landing pages to user intent, lead prospects, and preserve old rankings that may have taken you years to achieve.
You don't make a cake and then put all the sugar on top at the end. You first mix the sugar and all the other ingredients together while you're making the cake.
Hiring an SEO expert can help you even if you started in the wrong order, but it will take more time, more effort, more money and a lot of restructuring work to get SEO right later on.
#8. YOUR CMS IS SEO-FRIENDLY AND THAT'S GOOD, BUT NOT ENOUGH
Your CMS provider may have told you that it is SEO-optimized, but that doesn’t mean all the work is done. So don’t be fooled, because that’s not all the SEO you need. SEO isn’t just about code.
Google doesn't search for code, Google searches for content
CMS code is just a small fraction of SEO as a whole. By providing the right framework for your website, a SEO-FRIENDLY CMS can help. But it takes a lot more to dominate the search engines. There are over 200 ranking and sorting factors, and algorithms change every year.
Content is king and your CMS has little to do with it.
SEO is not new, but many CEOs and managers have not been formally educated on the importance of good SEO for any online business. It is a highly technical and sophisticated marketing technology.
#9. SEO CAN MULTIPLY THE IMPACT OF YOUR BUSINESS
SEO is your digital business card. It can massively multiply your impact by putting your website in front of targeted users.
There is a good reason to outsource it to professionals. They will ensure that your website reaches the right audience and is seen by a wide segment of them, so that your digital business card gets visits from qualified potential customers and converts them into cash-spending customers.
By ignoring SEO, you’re hiding your fancy new website from the public. A website that could have been seen by thousands of your best prospects and ideal clients. A website that you’re now letting Google rank it at will.
SEO will help more people find your website.
Your website is the first point of contact with your audience. It generates leads, qualified prospects, and attracts potential customers, but unless people can find it, your website is useless. SEO plays an invaluable role.
SEO is not just about ranking a site in search results, getting more clicks and views, or maintaining optimal bounce rates. Modern and effective SEO should be based on the company's goals and strategies.
#10. GOOD SEO MEANS FREE ADVERTISING
SEO allows you to decide how your business should appear in search results. If thousands of your potential customers are seeing “random text,” you’re missing out on a wonderful opportunity for free advertising. It’s like leaving “lorem ipsum” text on your printed marketing materials!
If you don't strategically create your website's title tags and meta descriptions, that's what you're enabling. And that's not good for any business.
#11. SEO AND SOCIAL MEDIA
SEO plays an important role in social media, because the cont cambodia telegram phone number list ent shared by users on social media is directly related to specific SEO parameters, such as title tags and meta descriptions.
Together with your marketing and communications department, an SEO expert can help you manage this process.
Through SEO, you can control what people read, think and do on social media and spread across their networks.
#12. PROFESSIONAL SEO REQUIRES MORE THAN PROGRAMMING SKILLS AND A SEO FRIENDLY CMS
SEO involves marketing and communication, a deep understanding of the business and the ability to see the big picture, while maintaining overall goals and objectives.
Not everyone can do this, and for this reason, finding a competent SEO expert can be a difficult task.
Handing over your website’s SEO to an in-house web developer or designer may not be a good option. Even though web developers and designers are learning more and more about SEO, it is a mistake to make SEO secondary and implement it following instructions you might have learned from a blog post or a seminar.
#13. SEO INSPIRES CONFIDENCE
Your website titles, meta tags, and descriptions are extremely important to strengthening your brand, as they help you communicate a marketing message that is aligned with your strategic business goals.
SEO and SEM
January 20, 2020
You've heard of SEO , you know it works. But do you know why?
As a digital marketing agency , we've seen many of our clients trying to convince their internal managers and CEOs of the value of search engine optimization and get them to expand their marketing budgets for SEO. Too often, the reason SEO doesn't work is because the company has invested too little time, money, or resources into it.
For this reason, we want to address some of these issues, starting with the most compelling reasons why purchasing SEO is a good idea.
We wrote this blog post to share the top twenty reasons to invest in SEO. We want to help you understand why SEO is so important and highlight the role it can play in your digital marketing.
#1. SEO IS CRUCIAL IN YOUR MARKETING MIX
SEO is the master when it comes to attracting leads and increasing conversions, but SEO alone won’t help you reach your full marketing potential. Social media, branding, and other marketing strategies will need to complement SEO, so if you’re responsible for marketing your business, your challenge isn’t to choose one strategy over another, but to integrate SEO into your marketing mix.
Unifying marketing strategies is a great opportunity for different marketers to collaborate in directing a business manager toward the right mix of marketing services, including SEO.
Marketers and SEO consultants should not push to eradicate other specialties than their own, they should help clients build the right foundation, mix and plan, and guide them to implement and manage the most profitable strategies aligned with their overall business goals.
Digital marketing agencies need to consider that clients often hire their expertise because they don’t have it themselves; in these cases, clients are unable to ask for the most correct option or offer. Instead of always “giving customers what they want,” it’s time to face the fact that clients often don’t know how to select from the various options available to them.
#2. SEO PUTS THE FOCUS ON YOUR WEBSITE
Your website is your best sales representative, multitasking effectively, addressing thousands of prospects at once, and only limited by what you ask of it.
Search engine optimization brings high levels of attention to your website, generating the highest return by giving it the right emphasis and focus in your marketing arsenal.
#3. SEO IS AN INVESTMENT, NOT A COST
An investment with a high return.
Raising your website's ranking to the top 3 spots on the first page of results, where most clicks go, will provide a massive return on your SEO investment.
A quick and simple calculation will show you how quickly you will recoup what you have invested in effective SEO through increased profits.
#4.
Keyword analysis, link building, and other SEO activities are customized and tailored differently for specific situations. Even among SEO providers, there is a wide range of quality. There are experienced professionals and there are scammers, amateurs, and ignorant practitioners.
As a specialized service, SEO involves a team of people working behind the scenes. Giving them a shoestring budget is a very limiting factor and you can't expect amazing results from their moderate effort.
If you are still not convinced of the synergies involved, request an SEO audit, even if it means paying a fee for the service. It is a safe investment and is worth more if it manages to convince you of the real value of adopting an SEO strategy.
#5. SEO IS NOT EXPENSIVE
When comparing different marketing agencies or SEO consultants, you may be tempted to choose the least expensive one, but in reality, it may be a better idea to choose the most expensive one!
As we said, SEO is not a cost, it is an investment! If an SEO company charges you twice as much as the rest, you should look deeper into why they are so expensive. What are the reasons why they are so confident?
This is where SEO auditing can help. If it shows that your market is large enough to generate enough volume, the competition is weak enough for you to fight back and win, and your experience with SEO consultants and SEO firms over time shows that you are getting a higher amount of targeted traffic from their efforts. If this traffic converts at high rates into sales and profits, then the impact on your business of this SEO campaign will be relevant.
Expensive SEO is like buying a car. Why does a Ferrari cost more than other cars? There are many reasons, and similar ones apply to SEO. Your investment in expensive SEO providers will pay off. It may seem like a cost at first, but if they guide you correctly to the most profitable niches and avenues to get more sales and profits, you will end up multiplying your investment.
#6. SEO IMPACTS THE RESEARCH AND PURCHASE CYCLE
SEO plays a huge role in the research and purchase cycle. It's like a lead magnet, attracting potential buyers to your website through critical and important keywords and phrases that rank high in search engines where searchers are already looking for information about them.
It's about being where your customers are and directing them towards the solutions you offer.
SEO will increase your sales without proportionally increasing your marketing costs, which will increase profits exponentially over time. SEO can achieve all of your business goals with a better ROI than most other comparable forms of online marketing due to this fundamental effect of better conversions and more sales at a reduced incremental cost.
Don't assume that people know your brand and think you're the best option to buy from, consumers are constantly researching good deals and doing comparison shopping.
# 7. SEO IS A HIGHLY IMPORTANT INGREDIENT
If you've just invested a lot of money into your new website or e-commerce site, the last thing you want to hear from a consultant is that you need to invest even more money to make your site visible in search engines.
Google needs help understanding your business
As SEO experts, we work for clients who have amazing websites and want us to implement SEO on them. But we can’t do magic, and unfortunately that’s not how it works. Keeping SEO in mind while planning your website structure, content management system (CMS), URL syntax, and web design delivers the best results for your business. It can help you map old URLs to new ones, tailor your landing pages to user intent, lead prospects, and preserve old rankings that may have taken you years to achieve.
You don't make a cake and then put all the sugar on top at the end. You first mix the sugar and all the other ingredients together while you're making the cake.
Hiring an SEO expert can help you even if you started in the wrong order, but it will take more time, more effort, more money and a lot of restructuring work to get SEO right later on.
#8. YOUR CMS IS SEO-FRIENDLY AND THAT'S GOOD, BUT NOT ENOUGH
Your CMS provider may have told you that it is SEO-optimized, but that doesn’t mean all the work is done. So don’t be fooled, because that’s not all the SEO you need. SEO isn’t just about code.
Google doesn't search for code, Google searches for content
CMS code is just a small fraction of SEO as a whole. By providing the right framework for your website, a SEO-FRIENDLY CMS can help. But it takes a lot more to dominate the search engines. There are over 200 ranking and sorting factors, and algorithms change every year.
Content is king and your CMS has little to do with it.
SEO is not new, but many CEOs and managers have not been formally educated on the importance of good SEO for any online business. It is a highly technical and sophisticated marketing technology.
#9. SEO CAN MULTIPLY THE IMPACT OF YOUR BUSINESS
SEO is your digital business card. It can massively multiply your impact by putting your website in front of targeted users.
There is a good reason to outsource it to professionals. They will ensure that your website reaches the right audience and is seen by a wide segment of them, so that your digital business card gets visits from qualified potential customers and converts them into cash-spending customers.
By ignoring SEO, you’re hiding your fancy new website from the public. A website that could have been seen by thousands of your best prospects and ideal clients. A website that you’re now letting Google rank it at will.
SEO will help more people find your website.
Your website is the first point of contact with your audience. It generates leads, qualified prospects, and attracts potential customers, but unless people can find it, your website is useless. SEO plays an invaluable role.
SEO is not just about ranking a site in search results, getting more clicks and views, or maintaining optimal bounce rates. Modern and effective SEO should be based on the company's goals and strategies.
#10. GOOD SEO MEANS FREE ADVERTISING
SEO allows you to decide how your business should appear in search results. If thousands of your potential customers are seeing “random text,” you’re missing out on a wonderful opportunity for free advertising. It’s like leaving “lorem ipsum” text on your printed marketing materials!
If you don't strategically create your website's title tags and meta descriptions, that's what you're enabling. And that's not good for any business.
#11. SEO AND SOCIAL MEDIA
SEO plays an important role in social media, because the cont cambodia telegram phone number list ent shared by users on social media is directly related to specific SEO parameters, such as title tags and meta descriptions.
Together with your marketing and communications department, an SEO expert can help you manage this process.
Through SEO, you can control what people read, think and do on social media and spread across their networks.
#12. PROFESSIONAL SEO REQUIRES MORE THAN PROGRAMMING SKILLS AND A SEO FRIENDLY CMS
SEO involves marketing and communication, a deep understanding of the business and the ability to see the big picture, while maintaining overall goals and objectives.
Not everyone can do this, and for this reason, finding a competent SEO expert can be a difficult task.
Handing over your website’s SEO to an in-house web developer or designer may not be a good option. Even though web developers and designers are learning more and more about SEO, it is a mistake to make SEO secondary and implement it following instructions you might have learned from a blog post or a seminar.
#13. SEO INSPIRES CONFIDENCE
Your website titles, meta tags, and descriptions are extremely important to strengthening your brand, as they help you communicate a marketing message that is aligned with your strategic business goals.