These strategies serve to continually remind users who have canada telegram phone number list visited the website that they have not ended up buying the product or contracting the service they had searched for. But they can also be useful with those customers who have already purchased and who may be interested in another product.
The aim is to impact the user again, to 'help' them make the purchase decision once we know what they like and what products they are interested in, taking advantage of the fact that they will surely be willing to convert.
Let's start by understanding these terms: what is retargeting , what is remarketing , what are their similarities and differences and what are they used for .
Remarketing and retargeting
Remarketing and Retargeting: Similarities and Differences
Retargeting: What is it?
The IAB Terminology Dictionary defines retargeting as “the use of a tag, pixel, or other code to allow a third party to recognize specific users outside of the domain where the activity was collected.”
Retargeting
In general terms, retargeting refers to digital advertising that we carry out taking into account the interests that users have shown when performing searches or browsing certain websites.
But retargeting is not only used to advertise digitally on other websites so that users visit us again; it is also very effective through other techniques such as email marketing , abandoned cart reminders in the online store, and advertising on social networks .
Remarketing: What is it?
Remarketing consists of knowing the interest of a user (by clicking on a specific page of a website) and showing them the product , service or other related products that may be of interest to them again through various communication channels both in the digital and offline spheres.
Remarketing aims to achieve a better return on investment (ROI) by creating tailored or personalized ads for users who have previously visited a website.
Remarketing and retargeting
Remarketing and Retargeting: Similarities and differences
The truth is that the concepts of remarketing and retargeting have been gaining more and more importance in the field of digital advertising for years. The arrival of the Facebook pixel contributed to making these terms more popular than ever, but currently there is still some confusion about what each of the two terms refers to. (We will define the Facebook pixel in more detail later.)
Sharing the common goal of re-engaging with a consumer who has shown interest in a brand, product or service, it may seem that Remarketing and Retargeting are two names for the same concept, or that they are two very similar marketing techniques, but the truth is that there are certain differences between remarketing and retargeting .
In this article we want to help you understand both terms: Remarketing and Retargeting , their similarities and differences , and the advantages of their use in any Digital Marketing strategy .
Differences between Remarketing and Retargeting:
Remarketing is a broader concept than retargeting . It takes into account various impact channels, while retargeting focuses solely on digital platforms .
Remarketing also takes place offline , while retargeting concentrates its activity solely on the digital sphere.
We could therefore say that retargeting is a type of remarketing.
Similarities between Remarketing and Retargeting:
Both serve to identify user interests and use them to improve sales .
Both formats allow you to segment customers by offering them products and services based on their interest.
Ways to do retargeting
Below, we will define the most commonly used types of retargeting today:
Site retargeting
