Unless You Explicitly Want To Target Someone In Sales Or costa rica phone number library Marketing, I Recommend Excluding Anyone In Sales, Marketing, Or Business Development By Default. That Eliminates The People Trying To Sell To Your Audience (Who Aren’t Interested In Buying From You). Exclude Targeting Small Companies If You’re Selling To Small- And Medium-sized Businesses, Consider This: In Testing Different Targeting Methods And Viewing Their Resulting Audience Sizes, I’ve Found That About Half Of Linkedin Members Aren’t Attached To A Company Page.
Because Of This, Linkedin Can’t Know What Size Company They Work For. Instead Of Targeting Companies With One To Employees, Do The Opposite. Exclude Anyone In Companies With Or More Employees. That Strategy Lets Your Ads Reach Both Those Who Identify With A Company Of One To Employees And Those Who Don’t Identify With A Company Page And Tend To Work For Smaller Companies.
