Use white space strategically to separate sections.
Highlight key information, such as order numbers, with bold or larger fonts.
Pro tip. For ecommerce brands, simplify post-purchase emails to reduce confusion. A clean design reassures customers that their order is confirmed and provides them with clear next steps.
transactional email design example
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2. Have a clear call to action (CTA)
Transactional emails often ask users to complete an action. Make sure it’s clear and easy to follow.
Example. Postmates’ password reset email includes a brightly colored CTA button that stands out against the background and simple instructions. The placement ensures subscribers can locate it at a glance.
Best practice
Use contrasting colors to make the CTA button pop.
Keep the CTA text action-oriented and concise, such as “Reset Password” or “Track Your Order.”
Place the CTA prominently, ideally above the fold.
Pro tip. For SaaS companies, use welcome emails to guide new list of bahrain cell phone numbers users. Include clear CTAs like “Start Your Tutorial” or “Set Up Your Profile” to drive first engagement with your platform.
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3. Stand out with bright colors
Using bold colors and fun graphics makes your transactional emails more memorable and strengthens your brand identity.
Example. Spotify’s account confirmation email uses playful graphics and a bold green CTA button that fits right in with their brand colors. The bright colors immediately pull the reader’s attention to the main action — confirming their account.
Best practice
Use colors that complement your brand identity.
Keep the color palette simple to avoid overwhelming readers.
Reserve bright colors for CTAs and important highlights.
Pro tip. Bright colors work especially well for consumer-facing brands like retail or entertainment, where a visually exciting email design can grab attention and increase engagement.
transactional email design example
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4. Use graphic images
Visual elements like app screenshots or icons can complement your email message, guiding users effectively and giving them further context.
