This article will take you on a journey of how a small company decided to improve their search engine rankings: starting from the basic steps of deciding on SEO techniques, finding relevant keywords, and organizing keywords with keyword tagging. Most importantly, it is the story of someone who is not an SEO Agency or Consultant. A humble SEO beginner who started his search engine optimization journey by putting in some effort and finding the right rank tracker. This article will give SEO beginners some concrete advice and tips on how to use AccuRanker to understand keyword ranking tracking and your target audience.
First Steps in Search Engine Optimization
We all have our own theories on what SEO is. Some sources are more scientific in their approach, while others tend to be based on individual experiences. But we can all agree that the three pillars of modern SEO, as confirmed by SearchEngineJournal , are Authority, Relevance, and Trust. With these values in mind, I decided to approach my first real SEO project.
After working in various product areas on the web and meeting the needs of thousands of webmasters, I knew I wanted to do something in the online betting space for Swedish users. Specifically list of spain cell phone numbers a guide that would provide users with objective reviews of various betting sites. Before deciding what area I wanted to focus on in this area, I knew I needed to do some proper research to better understand them and their needs. That’s what I did.
Finding Related Keywords
Keywords tell you a story. On top of that, they give you a better context to understand the end users of whatever niche you’re focusing on. My approach is to start with very basic generic keywords. As mentioned above, in my case it would be “betting” or maybe “online betting.” So as a first step in defining my topic area, I included these two very broad keywords in AccuRanker to get an idea of their average monthly search volume.
accuranker broad keywords screenshot
The next step in my journey is to decide on relevance. Of the two, “betting” is much broader but also encompasses a lot of other information for users who are interested in the topic but don’t necessarily want to bet online. Therefore, I can conclude that the word “online betting” would be a good starting point before moving on to the next step.
How to Choose Keywords
The next step happens in any keyword research tool you choose. In this case, I used Ubersuggest to get keyword suggestions based on my keywords. This is an easy way to get suggestions for other types of searches entered. You can also use Google Ads Keyword Planner, Google Correlate, and other free keyword research tools to quickly find related keywords instead of guessing.
keyword ideas for betting online
Bonus tip: Download the free keyword research template by Jellyfish Training, which also offers SEO training courses .
Clean Up and Find Your Low-Hanging Fruit
As shown above, I got a total of 282 keyword ideas related to online betting. Neither you nor I should be so ambitious that we aim to rank for everything. Therefore, the cleaning process is a vital part of your SEO strategy. First and foremost, to focus more. Second, to get a good overview of how much volume each keyword generates.
The main reason I prefer AccuRanker over other rank trackers is that I can extract all the keywords suggested above in a matter of minutes and let AccuRanker do the rest of the work to provide me with all the information I need about search volume, SERP features , while also giving me a good indication of who my competitors are and what they rank for. For your convenience, here is a step-by-step guide on how to find the low-hanging fruit (keywords that can make your site rank higher with little effort).
Add all the keywords you found related to the topic you want to target. You can bulk import all the keywords via CSV file upload .
Let AccuRanker's algorithm work its magic while you drink your first coffee (or fifth?).
Examine the keywords and their potential and choose the ones you find suitable for your project.
With AccuRanker, you get updated data about your keywords every 24 hours, but if you need to see live SEO data, you can manually refresh the keywords.
Keyword Tagging
Once you have found your niche, or at least have a good idea of it, my suggestion would be to use AccuRanker to tag keywords in selected groups. By this stage, you probably have a good idea of where you are going. The ability to tag and group keywords is especially valuable for those targeting a large number of keywords. When I was at this stage of my own project, I decided to choose the domain Bästabettingsidorna.se, which roughly translates to best betting sites . You can find a step-by-step guide on how to tag your keywords in the help section here .
After initially finding tons of related keywords, I decided to aim to have an SEO presence in three different areas of my business, so I used three different tags that I separated my keywords into.
accuranker keyword tagging
By doing this, I can plan my work more efficiently and, more importantly, stay focused. Plus, as SEO expert Lukasz Zelezny mentioned in his guest blog , having a clearer hierarchy gives me an easy overview when I want to work on my internal linking structure.
Another useful application of tagging your keywords is that it allows you to optimize per URL instead of just keywords. Aside from the practical aspect, I’ve found it to be a convenient way to review and optimize my daily SEO efforts.
Another useful tip to help you keep your keywords organized is to add stars and notes to your keywords. You can add stars to your most important keywords to get a better overview. When you are working with certain keywords (for example, when updating a landing page with certain keywords), you can add a note to those keywords in AccuRanker so that you can remember them and see the results of the SEO projects you are working on.
Desktop and Mobile Keywords
Another thing to consider is tracking keywords across desktop and mobile devices. Don’t forget to take a look at your target audience here. Where does your online traffic come from? You can use Google Analytics to see what percentage of your target audience uses desktop and mobile devices (and even which mobile devices they use). Depending on your business and target audience, you may need to track keywords for both mobile and desktop, or just one of them. If your target audience uses both mobile and desktop devices when searching, it’s important to track keywords for both mobile and desktop, as keywords can have different search volumes and rankings on mobile and desktop. You can track both mobile and desktop keywords with AccuRanker. If you’re already tracking keywords for desktop, you can copy them and track the same keywords on mobile as well.
