The campaigns that received two nominations each were: Influencers of (BA)ROKU, Donut Trzech Króli, Effective learning with ProfiLingua and Bicycle Planeta Skody.
The Jury's Voice
The campaigns were assessed by iceland phone number material a jury consisting of 67 digital marketing experts, working in several juror groups. Participants in all groups emphasize that this year's deliberations are emotional, because many of the submitted projects are distinguished by a bolder approach than in previous years, an increasingly deeper understanding of recipients' needs and innovation, which entails inspiring, non-obvious ideas that are worth discussing.
Observing the trends visible in the campaigns nominated this year, it is impossible to hide our satisfaction. The fact that digital is developing is not a surprise, but the fact that it is developing in this direction is satisfying. We talk a lot about the responsibility of the industry, the quality of digital advertising, and innovation, and this year's edition of the IAB MIXX Awards shows that these postulates do not remain in the idea phase, that the industry is a living organism reacting to changes in the online and offline world, that we want and are able to implement good assumptions. This is certainly a never-ending challenge, but it seems that we are heading in the right direction, and the campaigns that we will award this year can be a good signpost for the future - comments Włodzimierz Schmidt, CEO of IAB Polska.
In addition to the best digital campaigns, the jury and the competition chapter, as every year, selected winners in the categories of Advertiser of the Year, Agency of the Year and Media House of the Year, as well as winners of special awards: Person of the Year and the IAB Polska Special Award for lifetime achievements.
The culmination of the IAB MIXX Awards 2024 will be the awards gala (26.11.), which, on the occasion of the 25th anniversary of IAB Polska, will be held in a unique place - the Polish History Museum in Warsaw. Tickets for the gala and details about the competition on the IAB MIXX Awards website .
