Use AI for deeper customer insights
More than 60% of marketers use AI in their marketing activities. AI provides insight into both your everyday tasks and larger processes and also gives your teams the space they need to gather their own intelligence. Take advantage of these insights to optimize your strategy.
Enable your team to gather insight
Use AI to help your marketing teams with everyday tasks and let them focus on what really matters.
McKinsey projects that generative AI could automate activities that bahrain telephone number data currently take up 60 to 70% of worker time. Lead scoring and data crunching are the types of activities that should streamlined.
Not only will AI support decrease the workload, but it will also empower your team to work more on what’s important. The result is more time for in-person interactions, such as events and strategy development. Essentially, your team is free to gather customer intelligence where AI can’t.
For more insight into using AI to maximize engagement, you can watch our webinar, The Multiplier Effect of AI.
Beyond understanding trends in the general public, it can also deepen your understanding of your own customers. AI is so good at this that 68% of executives already integrate AI and analytics into their strategy.
AI can analyze your website and campaigns to see what customers click on and where they spend their time. Patterns in activity can reveal popular items and even areas of confusion.
The more you understand your customers’ needs and behaviors, the more predictive action you can take along the customer journey. Knowing when to send a campaign or what products to recommend makes it more likely your customers choose you and not one of your competitors.
As great as this all sounds, in order to get there, your AI needs high-quality customer data.
Establish a unified customer view
Your customers interact with your brand on many devices and often in person. And they expect you to be able to follow. The problem here is that not all these touchpoints are obviously linked to the same person.
Understanding data is a significant roadblock to marketing success. 87% of marketing teams say they rely at least in part on data people to get the insights they need.
