Email list segmentation is important.
Posted: Sat Dec 07, 2024 9:36 am
Your email list is made up of different people with different needs and interests. You can’t just put them all in one package and treat them the same.
Imagine sending parenting country code +385, croatia phone numbers information to Gen Z. They have no interest in it. As you mark down the email communications you send, what have you achieved?
That’s why one of the first marketing 101 rules is to understand your audience. It allows you to segment them into different groups based on specific criteria.
Open rates for targeted messaging are high because you provide relevant information.
3. Customize your automated emails
Take some time to think about the content that goes into your automated emails . It can have a huge impact on the experience people have.
A customer is more likely to read an email you send specifically to him or her, which means your beloved way of doing things is over.
Source: hubspot.com
With automation, you don’t have to type in each name and address individually. The software will pick the details from the list and personalize each email.
Don’t you feel warm when you receive a welcome message after signing up to the platform? How about a special birthday or anniversary message? Such communications are quite standardized, allowing for the development of templates.
As with things like promotions or special events, what the team needs to do is tailor the data based on what’s happening.
4. Cross-platform and device access is essential.
When choosing your automation system, only choose one that allows cross-platform and cross-device access. This means you can use it across browsers, operating systems, and devices.
The experience should be the same everywhere, without any configuration changes. Imagine a customer who can only open your email on a desktop device. That means you're losing more than 55% of your internet traffic coming from mobile devices.
Imagine sending parenting country code +385, croatia phone numbers information to Gen Z. They have no interest in it. As you mark down the email communications you send, what have you achieved?
That’s why one of the first marketing 101 rules is to understand your audience. It allows you to segment them into different groups based on specific criteria.
Open rates for targeted messaging are high because you provide relevant information.
3. Customize your automated emails
Take some time to think about the content that goes into your automated emails . It can have a huge impact on the experience people have.
A customer is more likely to read an email you send specifically to him or her, which means your beloved way of doing things is over.
Source: hubspot.com
With automation, you don’t have to type in each name and address individually. The software will pick the details from the list and personalize each email.
Don’t you feel warm when you receive a welcome message after signing up to the platform? How about a special birthday or anniversary message? Such communications are quite standardized, allowing for the development of templates.
As with things like promotions or special events, what the team needs to do is tailor the data based on what’s happening.
4. Cross-platform and device access is essential.
When choosing your automation system, only choose one that allows cross-platform and cross-device access. This means you can use it across browsers, operating systems, and devices.
The experience should be the same everywhere, without any configuration changes. Imagine a customer who can only open your email on a desktop device. That means you're losing more than 55% of your internet traffic coming from mobile devices.