This type of crisis must be used to maintain the trust of existing customers and gain the trust of new ones . Even if your goal is to sell, you must take into account the way you address the public. Remember that this pandemic affects people emotionally, so you must humanize your message .
It's not time to abandon your business, but to reinvent your strategy, and a good option is the coronavirus email sequence . But like everything related to digital marketing, this also has its process, it's not just about writing an email and sending it. You have to follow a series of steps to make this generate the sales you want.
TABLE OF CONTENTS
Email Sequence Objectives
Elements of emails that influence your sales
A.- Profit
B.- Logic
C.- Fear
Apply copywriting resources to persuade
Learn the sequence of mongolia email list emails during the coronavirus
1.- Welcome
2.- Reminder of your need
3.- Sense of urgency
4.- Personalized promotion
5.- Always be thankful
Email Sequence Objectives
When we talk about email sequences, we are referring to a series of automated emails that are triggered when a subscriber performs a certain action . If you know how to use this tool well, it will help you convert users into customers. But in order to be successful, you must be clear about the following objectives:
The first purpose is to welcome users, with whom you will share content related to your business.
Obtain the information you need to better understand your audience and, thus, be able to segment your subscriber list .
Create specific emails and maintain an appropriate conversation depending on each user's profile.
Sell a product or service.
Elements of emails that influence your sales
sequence of emails during coronavirus
There are a number of elements that an email sequence should include during the coronavirus, and that will determine the success of your sales. These aspects must be represented in the emails you send to your target audience. If you don't know what they are, you can find them below, so pay attention:
