The Buyer Persona and its (essential) role in marketing strategies
Posted: Sat Dec 07, 2024 10:05 am
In an economic environment where competition is fierce and the range of options for the user is almost unmanageable, it seems essential to know in detail the potential client for our product. There are numerous ways to find out more about possible market niches, with the figure of the buyer persona being one of the techniques on the rise today.
The term has become common in the language of the modern Social Media maximize your reach with our thailand phone leads Manager, but what exactly is a buyer persona ? The fictitious representation of our ideal client built thanks to several essential data that we have previously collected, such as their demographic situation, their behavior and their needs. The purpose is to define the company-user relationship to the millimeter.
Reasons to create a buyer persona
Setting up our user model will provide us with three advantages with immediate effect on our strategies and, above all, on our pockets:
Knowing our audience . Knowing when, where and how they want to receive information about our product or service is essential for developing our future marketing campaigns.
Improve communication . Understanding the nature of our audience, as well as their needs, will allow us to transmit more effective and satisfying messages.
Less expense, more profit . If we know what, how and to whom to sell, we will define our campaign more precisely, which translates into less investment and greater profits in the short term.
What kind of data do we need to create a robot portrait of our potential client?
The more data we have about our community, the more comprehensive our buyer persona will be . We can set an infinite number of parameters for this task, but there are still several elements that we must necessarily include:
Demographic information . Age, sex, place of residence, etc.
Economic situation . Job, family economy, financial possibility to spend on our products.
Particularities . Features that identify our character. These include, for example, specific attitudes, language and physical attitude in front of a device.
Affinities and behaviour. What do you do in your free time? What are your personal tastes? When you carry out an action, whether commercial or not, how do you do it?
Common channels . What are your usual methods for communicating, purchasing, making all kinds of inquiries, etc.
Motivations . What drives our potential client to buy a product.
Goals and solutions . What are you specifically looking for? What can we do as a company to help you achieve this goal?
How can we obtain the information to create our buyer persona?
The term has become common in the language of the modern Social Media maximize your reach with our thailand phone leads Manager, but what exactly is a buyer persona ? The fictitious representation of our ideal client built thanks to several essential data that we have previously collected, such as their demographic situation, their behavior and their needs. The purpose is to define the company-user relationship to the millimeter.
Reasons to create a buyer persona
Setting up our user model will provide us with three advantages with immediate effect on our strategies and, above all, on our pockets:
Knowing our audience . Knowing when, where and how they want to receive information about our product or service is essential for developing our future marketing campaigns.
Improve communication . Understanding the nature of our audience, as well as their needs, will allow us to transmit more effective and satisfying messages.
Less expense, more profit . If we know what, how and to whom to sell, we will define our campaign more precisely, which translates into less investment and greater profits in the short term.
What kind of data do we need to create a robot portrait of our potential client?
The more data we have about our community, the more comprehensive our buyer persona will be . We can set an infinite number of parameters for this task, but there are still several elements that we must necessarily include:
Demographic information . Age, sex, place of residence, etc.
Economic situation . Job, family economy, financial possibility to spend on our products.
Particularities . Features that identify our character. These include, for example, specific attitudes, language and physical attitude in front of a device.
Affinities and behaviour. What do you do in your free time? What are your personal tastes? When you carry out an action, whether commercial or not, how do you do it?
Common channels . What are your usual methods for communicating, purchasing, making all kinds of inquiries, etc.
Motivations . What drives our potential client to buy a product.
Goals and solutions . What are you specifically looking for? What can we do as a company to help you achieve this goal?
How can we obtain the information to create our buyer persona?