This year, the advertising team has gone one step further and, in addition to an advertisement with an impeccable soundtrack like almost every year (it is the main theme of Edward Scissorhands, composed by Danny Elfman), this Christmas 2012 we will be able to learn about the process of creating the advertisement, the cast and much more information, since they have created an entire campaign page that will delight all those looking for the best possibilities.
Christmas Lottery Advertising Strategies 2012
This year, the announcement for this event, which bhutan email list takes place on December 22nd and awards prizes of different amounts, is a tradition in many ways. This fact in itself is a marketing triumph for the organization and the Grey Agency, the advertising team that has managed to create its own brand.
Its main strategy to date has been to equate winning the winning number with the fulfillment of dreams. Based on this fact, the ad had already entered into those spots that use emotional psychology to gain greater relevance.
Interesting facts :
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Website that lives up to the ad: A space that refers solely and exclusively to the Christmas lottery has been created solely and exclusively to give greater prominence, if possible, to this advertising spot.
User feedback: One of the main drawbacks of most campaigns is related to the interaction between the company and potential customers. In this regard, a simple game has been developed in which users participate by writing their dreams on the page.
Emotional psychology: This is one of the pillars of Christmas adverts. While in other cases it is especially difficult to appeal to sentimental issues in the viewer, in this advert a privileged combination is achieved between the magical atmosphere of Christmas and the search for dreams as well as the soundtrack that is taken from the film Edward Scissorhands and that is a safe bet because it is a melody that adapts to the visual part of the advert.
