How to build loyalty in brand communities with email marketing
Posted: Sat Dec 07, 2024 10:19 am
Do you know how you can build brand loyalty with email marketing? With the rise of short videos and interactive content, it's easy to think that email is an outdated tool.
The data indicates otherwise, as the number of users of this service is expected to exceed 4 billion by 2022. Email will continue to be one of the most powerful tools, especially when it comes to customer loyalty.
Brand communities need extra attention from digital campaign managers. These fervent followers of the company are ambassadors of your brand and a significant source of income. Building loyalty in brand communities with email marketing will help you improve engagement and the trust they have in you.
TABLE OF CONTENTS
What exactly are brand communities?
Email marketing, the best tool for brand communities
6 tips to build brand community loyalty with email marketing
1.- Adapt email campaigns to customer groups
2.- Send a personalized event newsletter
3.- Seek feedback from your audience
4.- Generates the feeling of imminent reward
5.- Use value-added marketing montenegro email list to create emotional connections
6.- Integrate multiple chat options
What exactly are brand communities?
Brand communities are spaces where users who follow a specific brand gather . They interact with each other to exchange their experiences with the brand and share ideas on topics that unite them. They also all share the values ​​generated by the brand.
These groups function as sources of information. Each member is responsible for transmitting all information related to the brand to new members. The activity of these communities leads to an increase in visits to the brand's website. Its presence on the Internet is also enhanced by the work of these groups.
Recent studies show that 4 out of 10 consumers are part of an online brand community . Currently, 54.6% of young people between 16 and 24 years old are part of brand follower groups. Only 33.4% of users over 45 years old are members of an association.
On the other hand, up to 32.8% join a group to benefit from some kind of discount or coupon . 31.3% show interest in the articles and news that a company can offer. Other notable motivations are obtaining free products (29.9%) and participating in article contests (29%).
Email marketing, the best tool for brand communities
Today, marketing campaign strategists have a multitude of platforms at their disposal to promote their products and services. Promoted social media posts and sales-oriented blog articles are common. YouTube and Vimeo have seen their value for marketing campaigns increase thanks to the ever-increasing consumption of videos .
The data indicates otherwise, as the number of users of this service is expected to exceed 4 billion by 2022. Email will continue to be one of the most powerful tools, especially when it comes to customer loyalty.
Brand communities need extra attention from digital campaign managers. These fervent followers of the company are ambassadors of your brand and a significant source of income. Building loyalty in brand communities with email marketing will help you improve engagement and the trust they have in you.
TABLE OF CONTENTS
What exactly are brand communities?
Email marketing, the best tool for brand communities
6 tips to build brand community loyalty with email marketing
1.- Adapt email campaigns to customer groups
2.- Send a personalized event newsletter
3.- Seek feedback from your audience
4.- Generates the feeling of imminent reward
5.- Use value-added marketing montenegro email list to create emotional connections
6.- Integrate multiple chat options
What exactly are brand communities?
Brand communities are spaces where users who follow a specific brand gather . They interact with each other to exchange their experiences with the brand and share ideas on topics that unite them. They also all share the values ​​generated by the brand.
These groups function as sources of information. Each member is responsible for transmitting all information related to the brand to new members. The activity of these communities leads to an increase in visits to the brand's website. Its presence on the Internet is also enhanced by the work of these groups.
Recent studies show that 4 out of 10 consumers are part of an online brand community . Currently, 54.6% of young people between 16 and 24 years old are part of brand follower groups. Only 33.4% of users over 45 years old are members of an association.
On the other hand, up to 32.8% join a group to benefit from some kind of discount or coupon . 31.3% show interest in the articles and news that a company can offer. Other notable motivations are obtaining free products (29.9%) and participating in article contests (29%).
Email marketing, the best tool for brand communities
Today, marketing campaign strategists have a multitude of platforms at their disposal to promote their products and services. Promoted social media posts and sales-oriented blog articles are common. YouTube and Vimeo have seen their value for marketing campaigns increase thanks to the ever-increasing consumption of videos .