Does visual marketing improve landing page conversions?
Posted: Sat Dec 07, 2024 10:24 am
Do you know what visual marketing is? Have you ever wondered if the clothes you are wearing are appropriate for the place you are going to ? Just as you have encountered this concern, content creators dedicated to visual marketing constantly wonder if visual marketing improves the conversions of a landing page.
You can resolve these concerns today. Imagine that you are going to a job interview and you want to communicate how well prepared you are and how you fit in with the company.
The same thing happens with visual marketing. Creating visuals that communicate your project's identity on your landing page is like dressing up for a job interview.
TABLE OF CONTENTS
A picture is worth a thousand words
Visible value propositions
Empathy in visual marketing for landing pages
A.- What do my users think and feel when they enter my landing page?
B.- What do you see?
C.- What do you hear?
Q.- What are your objections list of montenegro consumer email when clicking or adding to the shopping cart?
Increase your landing page conversions with smart visual marketing
The CONVERTS acronym and landing pages that achieve their goals
C.- CTA or clear calls to action
O.- Offer
N.- Focus, precise and easy to understand messages
V.- Value at your users' fingertips
E.- Effectiveness, effective access
R.- Resolution – Intelligent design
T.- Treatise on organized visual marketing
S.- Socially shareable
Use implicit signals
You buy what you understand
A picture is worth a thousand words
One of the main reasons we abandon a website is the lack of attractive visual stimuli. Paradoxically, thanks to technology, our attention span is low and it is becoming more difficult to keep us interacting on any website every day.
Images provide subtle, subconscious cues that help visitors choose how to act. They can complement text to make a more compelling case. Or they can replace text for quicker impact.
In this context, the visual content of our website is a powerful tool to call to action and make conversion metrics skyrocket.
Visible value propositions
Visual landing page example
Your entire business depends on the conversation you generate around your value proposition. On the Internet, it works like this: a visitor comes, reads your content, and if they don't feel that you have something for them, they leave the same way they came.
Have you tested the user response to your value proposition? Do you remember it? That is the secret ingredient that you have as an organization. You can solve your client's life in a unique way. Is yours noticeable on your landing page?
A good value proposition typically includes a text (with a title, subtitle, and a paragraph of text) as well as visual elements that support it (photo, video, graphic…). It clearly expresses why someone would want to buy from your website instead of a competitor’s.
That is why before developing a visual marketing strategy on your landing page, you should set out to build a value proposition that helps:
You can resolve these concerns today. Imagine that you are going to a job interview and you want to communicate how well prepared you are and how you fit in with the company.
The same thing happens with visual marketing. Creating visuals that communicate your project's identity on your landing page is like dressing up for a job interview.
TABLE OF CONTENTS
A picture is worth a thousand words
Visible value propositions
Empathy in visual marketing for landing pages
A.- What do my users think and feel when they enter my landing page?
B.- What do you see?
C.- What do you hear?
Q.- What are your objections list of montenegro consumer email when clicking or adding to the shopping cart?
Increase your landing page conversions with smart visual marketing
The CONVERTS acronym and landing pages that achieve their goals
C.- CTA or clear calls to action
O.- Offer
N.- Focus, precise and easy to understand messages
V.- Value at your users' fingertips
E.- Effectiveness, effective access
R.- Resolution – Intelligent design
T.- Treatise on organized visual marketing
S.- Socially shareable
Use implicit signals
You buy what you understand
A picture is worth a thousand words
One of the main reasons we abandon a website is the lack of attractive visual stimuli. Paradoxically, thanks to technology, our attention span is low and it is becoming more difficult to keep us interacting on any website every day.
Images provide subtle, subconscious cues that help visitors choose how to act. They can complement text to make a more compelling case. Or they can replace text for quicker impact.
In this context, the visual content of our website is a powerful tool to call to action and make conversion metrics skyrocket.
Visible value propositions
Visual landing page example
Your entire business depends on the conversation you generate around your value proposition. On the Internet, it works like this: a visitor comes, reads your content, and if they don't feel that you have something for them, they leave the same way they came.
Have you tested the user response to your value proposition? Do you remember it? That is the secret ingredient that you have as an organization. You can solve your client's life in a unique way. Is yours noticeable on your landing page?
A good value proposition typically includes a text (with a title, subtitle, and a paragraph of text) as well as visual elements that support it (photo, video, graphic…). It clearly expresses why someone would want to buy from your website instead of a competitor’s.
That is why before developing a visual marketing strategy on your landing page, you should set out to build a value proposition that helps: