Nowadays, this has changed due to professionalization and the emergence of social media managers, community managers and other profiles related to the 2.0 world. The various possibilities that bhutan email address business creators are talking about have also had an influence, as they no longer see these measures as sufficient in the face of increased competition and reduced spending by consumers.
Top non-brand content techniques on Web 2.0
When the different options are in line with the latest technology, the possibilities multiply at an astonishing speed until they find new rules of the game for brands and companies within social networks. Among these online marketing techniques that come from Web 2.0, the following stand out:
Targeted advertising: This is the great revolution in advertising in recent years and basically consists of a social network (for example, Facebook) carrying out segmentations based on the data it obtains from its users and then selling advertisements to companies using this collected data to personalize the type of offers received in the “timeline”. This revolutionary and controversial measure has sparked a great deal of controversy but has also been the target of great praise.
Facial detection: Only available in certain media such as mobile applications, the application of facial detection to carry out surveys of users of a physical business can be the key point in deciding which point of dissemination to invest in. Thus, certain platforms such as Tuenti are made up of young people between 20 and 25 years old, so with a prior study, the marketing campaign can be carried out on the appropriate social network.
