The sector will continue to receive new developments and proposals that are initially beneficial for digital marketing campaigns. The mix of audiovisual and user-personalised formats will become more and more common. Video will continue to be important, and will be targeted at each user based on their profile. Likewise, multi-channel email marketing is here to stay. Now, it will have to coexist with other channels and adapt to the new signs that are coming.
TABLE OF CONTENTS
Email Marketing continues to grow in 2020
Mobile devices should not be neglected
7 advertising email design trends for 2020
1.- More dynamic content
2.- Personalized messages with dynamic content
3.- Interactive emails
4.- Images that create conversions
5.- Artificial intelligence applied to Email Marketing
6.- Shorter and more direct copies
7.- Quality content that captivates the reader
Email Marketing continues to grow in 2020
Large and small companies continue to rely on montenegro email address this tool to reach their customers. The data confirms this trend, as studies confirm that a newsletter is 40 times more effective at attracting customers than Facebook or Twitter.
As a general rule, a newsletter with an attractive design is usually well received by users. This good rapport improves the image that the recipient has of the brand. Accepting consent in advance to receive news by email plays in favour of your newsletters.
The trend in the use of email marketing is set to increase in 2020. According to several studies, the number of email users will reach around 254 million this year . Therefore, emailing faces the challenge of continuing to be a relevant and surprising medium for the user.
Mobile devices should not be neglected
messages on smartphones
It is becoming more and more common to use a smartphone to check email. In 2019, 60% of email marketing campaigns were opened via a mobile device. Therefore, it is essential that your campaigns are also designed to be viewed on this type of device.
You should take into account how emails are displayed on mobile devices. It is recommended to design responsive styles so that the email is displayed correctly on any screen, regardless of the device. Another option is to create a format just for mobile devices. Keep in mind that a computer can display an email created for mobile devices, but not the other way around.
If you use a specific software or platform to run email marketing campaigns, always choose responsive templates . Similarly, create a new template that is responsive or mobile-only.
