Interview with Maite Antolín, IIMN student with First Class Honours in Web Usability
Posted: Sat Dec 07, 2024 10:48 am
Maite Antolín , a layout artist and graphic designer , has dedicated her professional life to the creation, editing and treatment of images in media ranging from magazines to advertisements. Web Design is one of her current areas of specialization , so she became a student of the Higher Technical Course in Usability and User Experience . Upon completing her studies, she obtained an Honors Degree for her excellent performance throughout the course.
Tell us about your work.
M: I currently work for a non-profit organization and I am mainly i albania phone number list nvolved in the design and layout of its two magazines, one for children and another for collaborators. I also design corporate material and everyday things that come up.
What is the challenge in the designs and layouts of your work? What is the message that prevails given that it is an institution oriented to helping others?
M: The challenge… to try to convey the message in a way that is understandable and attractive so that they get hooked on reading and wait for the next issue. The message depends on the work at hand, but we could unify it in that, with everyone's help, a more just and supportive world is possible.
What role do new information technologies play in non-profit and related organizations?
M: Well, in our case, it is an organization that has been around for many years and we are evolving little by little. We are adapting to new technologies as best we can, but we are seeing how they bear fruit.
So is the way they communicate changing?
M: Yes, until very recently the most important thing was postal mailings (direct marketing as always) and now we are on the way to digitalizing this direct marketing, and taking advantage of the new digital platforms , not only to attract, but also to raise awareness. Emailing and social networks have become very important.
[Tweet «The way forward is to digitize direct marketing and take advantage of new platforms»]
Maite, at what point does a Graphic Designer feel the need to specialize in Web Design?
M: Well, the world is evolving and I am with it. At first it was a bit out of curiosity, my partner told me about user experience and a light bulb went on: “Is there something that combines design with the study of people? I really like trying to put myself in other people’s shoes!” I started to do some research… and it caught my attention. I started the course, it caught my attention even more and then I knew I wanted to take a leap in my career.
Tell us about your work.
M: I currently work for a non-profit organization and I am mainly i albania phone number list nvolved in the design and layout of its two magazines, one for children and another for collaborators. I also design corporate material and everyday things that come up.
What is the challenge in the designs and layouts of your work? What is the message that prevails given that it is an institution oriented to helping others?
M: The challenge… to try to convey the message in a way that is understandable and attractive so that they get hooked on reading and wait for the next issue. The message depends on the work at hand, but we could unify it in that, with everyone's help, a more just and supportive world is possible.
What role do new information technologies play in non-profit and related organizations?
M: Well, in our case, it is an organization that has been around for many years and we are evolving little by little. We are adapting to new technologies as best we can, but we are seeing how they bear fruit.
So is the way they communicate changing?
M: Yes, until very recently the most important thing was postal mailings (direct marketing as always) and now we are on the way to digitalizing this direct marketing, and taking advantage of the new digital platforms , not only to attract, but also to raise awareness. Emailing and social networks have become very important.
[Tweet «The way forward is to digitize direct marketing and take advantage of new platforms»]
Maite, at what point does a Graphic Designer feel the need to specialize in Web Design?
M: Well, the world is evolving and I am with it. At first it was a bit out of curiosity, my partner told me about user experience and a light bulb went on: “Is there something that combines design with the study of people? I really like trying to put myself in other people’s shoes!” I started to do some research… and it caught my attention. I started the course, it caught my attention even more and then I knew I wanted to take a leap in my career.