15 Key Marketing KPIs to Boost Your Campaigns
Posted: Thu Dec 12, 2024 6:29 am
Do you know what makes your company's marketing efforts successful? Any clues about how your marketing actions are performing? Any indications as to why your company is doing well or not so well? Knowing the main marketing KPIs is definitely the first step.
Understanding what works and what doesn’t in Marketing should be an imperative part of your business growth strategy . If it isn’t, then you should probably keep reading.
Let's learn more about KPIs, and review some australia telegram data examples that will help you measure the impact of your Strategy and optimize it .
What are KPIs in marketing?
A KPI is a key performance indicator that measures your company's productivity and the achievement of a certain goal or objective over time. There are KPIs for every aspect of the company, whether financial, marketing, sales or operational.
A great way to analyze and report on your KPIs is to create custom dashboards in automation software .
Now that you know what a KPI is, let's look at some examples.
1. Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures the amount of money it takes to convert a potential lead into a customer .
This metric can be used to improve your Marketing Strategy , because it helps you make important budgetary decisions for your Email or Automation Marketing Campaigns .
For example, you don't want to spend too much money on customer acquisition if it's not going to generate profits. This basically helps businesses decide how much money to spend on attracting customers.
2. Customer Lifetime Value (LTV)
Another marketing KPI that can help you determine how much money to spend on marketing is tied to customer lifetime value . This metric indicates the total amount of revenue a business can expect to earn from a single customer.
This is a useful metric to compare to CAC. For example, if your CAC is higher than your LTV, then you are probably spending too much money on customer acquisition.
3. Return on Investment (ROI)
Marketing Return on Investment refers to the amount of money earned, compared to the cost and investment made in Marketing actions.
To calculate it, we subtract marketing expenses from sales growth, and then divide that by cost to get the ROI. You can calculate it practically with this resource that we offer you.
In Marketing, keep in mind that it can be difficult to directly attribute sales growth to a Marketing campaign. If that is the case, you can subtract the average of organic sales growth and Marketing cost from sales growth, and then divide by cost.
Understanding what works and what doesn’t in Marketing should be an imperative part of your business growth strategy . If it isn’t, then you should probably keep reading.
Let's learn more about KPIs, and review some australia telegram data examples that will help you measure the impact of your Strategy and optimize it .
What are KPIs in marketing?
A KPI is a key performance indicator that measures your company's productivity and the achievement of a certain goal or objective over time. There are KPIs for every aspect of the company, whether financial, marketing, sales or operational.
A great way to analyze and report on your KPIs is to create custom dashboards in automation software .
Now that you know what a KPI is, let's look at some examples.
1. Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures the amount of money it takes to convert a potential lead into a customer .
This metric can be used to improve your Marketing Strategy , because it helps you make important budgetary decisions for your Email or Automation Marketing Campaigns .
For example, you don't want to spend too much money on customer acquisition if it's not going to generate profits. This basically helps businesses decide how much money to spend on attracting customers.
2. Customer Lifetime Value (LTV)
Another marketing KPI that can help you determine how much money to spend on marketing is tied to customer lifetime value . This metric indicates the total amount of revenue a business can expect to earn from a single customer.
This is a useful metric to compare to CAC. For example, if your CAC is higher than your LTV, then you are probably spending too much money on customer acquisition.
3. Return on Investment (ROI)
Marketing Return on Investment refers to the amount of money earned, compared to the cost and investment made in Marketing actions.
To calculate it, we subtract marketing expenses from sales growth, and then divide that by cost to get the ROI. You can calculate it practically with this resource that we offer you.
In Marketing, keep in mind that it can be difficult to directly attribute sales growth to a Marketing campaign. If that is the case, you can subtract the average of organic sales growth and Marketing cost from sales growth, and then divide by cost.