Twitter Twitter Ads vs Facebook Ads: Advantages of each advertising platform
Posted: Thu Dec 12, 2024 9:12 am
s social media adds advertising solutions, marketers are faced with an increasingly difficult dilemma: we don't want to miss any opportunity to reach our target audience, but we have to optimize our advertising budget as much as possible. That's why today I want to help you decide between Twitter Ads vs. Facebook Ads and tell you the advantages of each advertising platform .
But be careful: this is not a boxing match! Both advertising solutions have many benefits and can be used in a complementary way, but to do so you need to be very clear about what each one can offer you. Let's go!
Facebook Ads vs Twitter Ads: What are the advantages of each advertising platform?
Benefits of Twitter Ads
To give you a balanced view, I'll present the advantages of each advertising solution in relation to its competitor. Let's start with Twitter:
Speed . If there is one thing that characterizes Twitter as a social network, it is its immediacy. Not in vain, 62% of users believe that it is the fastest way to keep up with the news. It is a way to be connected in real time with the pulse of the world and also to be able to interact with “celebrities”, so it makes sense to take advantage of this feature to be able to connect brands and users directly and quickly.
Alignment with business goals . New Twitter Ads campaign types allow you to fully align your advertising with your company’s business goals and only pay when you achieve them. You can create a campaign to increase your number of followers, get more clicks to your website or conversions, get engagement with your tweets, encourage downloads or interactions with your apps, grow your list of potential customers, and increase views for your videos. And if none of these options convince you, you can also launch custom campaigns.
Integration . Twitter advertising is fully integrated into uruguay business email list the user's timeline through sponsored tweets. Except for a small symbol at the top, these tweets look and behave like other posts. The user can interact with them directly through mentions, retweets, likes... in short, there is no clear difference between advertising and non-advertising content. However, we can particularly highlight sponsored tweets through ecards. This feature allows you to add visual content based on the objectives of each campaign, thus improving conversions.
Mobile potential. As we told you a few months ago on this blog, mobile is king in 2016. These devices are already the main means of accessing the Internet, so the social networks that are more focused on mobile have a great advantage. And this is where Twitter triumphs, since more than 85% of its users access it from mobile devices (compared to 68% in the case of Facebook). In addition, Twitter users spend more time on each visit from mobile.
Multiscreen . Up to 61% of Twitter users use it in combination with television. Advertising on Twitter will be able to take advantage of this trend in the future to generate campaigns with multiple impacts.
Adjusted prices. Twitter Ads' payment model is based on payment per objective achieved: app download, conversion, video playback, lead... so that the entire budget invested is used to achieve the objective proposed by the campaign. Like Facebook, it is based on a bidding system, but with prices that are more adjusted compared to the competition: to win an auction you only have to pay one cent more than the next advertiser.
But be careful: this is not a boxing match! Both advertising solutions have many benefits and can be used in a complementary way, but to do so you need to be very clear about what each one can offer you. Let's go!
Facebook Ads vs Twitter Ads: What are the advantages of each advertising platform?
Benefits of Twitter Ads
To give you a balanced view, I'll present the advantages of each advertising solution in relation to its competitor. Let's start with Twitter:
Speed . If there is one thing that characterizes Twitter as a social network, it is its immediacy. Not in vain, 62% of users believe that it is the fastest way to keep up with the news. It is a way to be connected in real time with the pulse of the world and also to be able to interact with “celebrities”, so it makes sense to take advantage of this feature to be able to connect brands and users directly and quickly.
Alignment with business goals . New Twitter Ads campaign types allow you to fully align your advertising with your company’s business goals and only pay when you achieve them. You can create a campaign to increase your number of followers, get more clicks to your website or conversions, get engagement with your tweets, encourage downloads or interactions with your apps, grow your list of potential customers, and increase views for your videos. And if none of these options convince you, you can also launch custom campaigns.
Integration . Twitter advertising is fully integrated into uruguay business email list the user's timeline through sponsored tweets. Except for a small symbol at the top, these tweets look and behave like other posts. The user can interact with them directly through mentions, retweets, likes... in short, there is no clear difference between advertising and non-advertising content. However, we can particularly highlight sponsored tweets through ecards. This feature allows you to add visual content based on the objectives of each campaign, thus improving conversions.
Mobile potential. As we told you a few months ago on this blog, mobile is king in 2016. These devices are already the main means of accessing the Internet, so the social networks that are more focused on mobile have a great advantage. And this is where Twitter triumphs, since more than 85% of its users access it from mobile devices (compared to 68% in the case of Facebook). In addition, Twitter users spend more time on each visit from mobile.
Multiscreen . Up to 61% of Twitter users use it in combination with television. Advertising on Twitter will be able to take advantage of this trend in the future to generate campaigns with multiple impacts.
Adjusted prices. Twitter Ads' payment model is based on payment per objective achieved: app download, conversion, video playback, lead... so that the entire budget invested is used to achieve the objective proposed by the campaign. Like Facebook, it is based on a bidding system, but with prices that are more adjusted compared to the competition: to win an auction you only have to pay one cent more than the next advertiser.