What will the digital advertising landscape look like in 2020?
Brands will be more selective with social media
The last few years have seen a real boom in uruguay b2b leads digital advertising on social networks. For a while, it seemed like it was essential for every brand to have a community on social networks… but we believe that in the future, many brands will choose to diversify their investment in other forms of online marketing and will be more selective about the social networks on which they have a presence.
Creating and maintaining a presence on social media requires a lot of time and resources, a good part of which is spent on creating content to feed the community. This type of strategy may not be suitable for all companies, particularly SMEs. In addition, the decline in organic reach of content on Facebook makes it increasingly difficult to reach our audience on this network.
The bottom line is that many brands will reduce their organic social media presence in favor of alternatives like paid advertising .
