Online Marketing & Digital Marketing Contextual marketing: in search of the most effective context
Posted: Thu Dec 12, 2024 9:27 am
One of the most well-known commandments of marketing is “know your customer”. When designing their products and advertising, brands usually have their ideal customer in mind and can describe in detail their gender and age, where they live and what their tastes and hobbies are (Personal Buyer in Inbound Marketing). But contextual marketing takes us one step further: it is no longer just about knowing who our customer is , but also where they are, what they are doing and what they are going to do next .
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Contextual Marketing
Contextual marketing is about combining data with context to deliver the right message at the right time. For example, suppose Martha searches Google for red prom dresses. She then goes to Facebook and sees an ad for such dresses, which she clicks on to check out the latest styles. The next day, Martha is out for a walk and her phone shows her the latest deals on red prom dresses at a nearby store. The chance that this ad will lead Martha to buy one of them is very high, thanks to the fact that the ad is in the right context and at the right time.
By showing the most interesting advertisements and products to the consumer, contextual marketing achieves :
Reduce consumer fatigue and rejection of ads.
Eliminate less profitable ads, reducing advertising spend.
Increase the number of clicks on your ads.
Increase the number of conversions.
Do you want the best templates to create uruguay company email list a step-by-step and effective marketing plan? Download this free pack here.
Contextual Marketing
Contextual marketing is about combining data with context to deliver the right message at the right time. For example, suppose Martha searches Google for red prom dresses. She then goes to Facebook and sees an ad for such dresses, which she clicks on to check out the latest styles. The next day, Martha is out for a walk and her phone shows her the latest deals on red prom dresses at a nearby store. The chance that this ad will lead Martha to buy one of them is very high, thanks to the fact that the ad is in the right context and at the right time.
By showing the most interesting advertisements and products to the consumer, contextual marketing achieves :
Reduce consumer fatigue and rejection of ads.
Eliminate less profitable ads, reducing advertising spend.
Increase the number of clicks on your ads.
Increase the number of conversions.