Many advertisers have failed to adapt advertising to a medium as personal as email. For email marketing to work, a marketing team must first consider the possibility that the subscriber has a secondary email account, which they never look at, and to which they redirect all the email outlook email lists they don’t want to receive. Based on that, what can the advertiser do to ensure that their email reaches the inbox of the primary email – the important one?
We have compiled a list of some of the best email marketing campaigns to serve as inspiration for those marketing teams who are still lost among the dismal statistics on the responses to their campaigns.
1) PayPal
“Good food. Good friends. A good way to split the bill” is the main slogan launched by PayPal in this email that we thought was a great success. Think about it: how many times have you found yourself in the situation of going out to eat with friends and things get tense when it comes to paying the bill? By using this message , which is close to everyday situations, and at the same time gives a clear answer to a problem, PayPal wins the interest of its audience.
Email Marketing Pay Pal Example2) ModCloth
One of the things that irritates users the most is receiving an email they don't want to receive and not knowing where the information to unsubscribe is. This opacity on the part of companies, which believe that this way they retain more customers, is actually a very easy way to generate "hate" towards the brand, which appears insecure and disrespectful of the user's rights.
This is why we liked so much the ModCloth campaign in which they informed, in a very pleasant and colloquial way, about the changes in their subscription policy and the changes in their email campaigns; specifying things like how many emails were going to be sent, and including a link to the subscription preferences in case any user wanted to change theirs. In reality, the more transparency there is, the better. The user expects to be able to opt out of emails at any time, but first decides to “try it out” and see if the information they will receive is of interest to them or not. After all, keeping them on the subscriber list out of obligation does not do the company any favors; they are not potential customers, nor will they like the brand after their experience with the email campaign. 3) Tory Burch
Example Email Marketing Modcloth
This clothing brand is betting on originality and exclusivity, which we think works very well. The image slowly opens, as if it were the doors of a palace, to give way to a message that makes you feel special: “private sales of up to 70% off.” The message you send with an email like this is that the user is special and that thanks to their email subscription they have access to discounts that no one else can access. Therefore, you give them a reason to continue subscribing. 4) RunKeeper RunKeeper’s strategy is a very generous bet. Their campaign to recover lost customers, or those who have lost interest in the application, consists of sending them an email reminding them of the new advantages of the app, as well as offering them free access to all premium plans. How can you refuse something free? 5) Litmus Another good example of interaction in an email can be seen in the Litmus campaign; the animation they use serves to create a more interesting design that attracts the user more. Unlike static text, motion has the ability to spark a reader to “look under the hood” and dive deeper into the rest of the content. Plus, the header does a great job of introducing the message’s theme: “Share emails and inspect the code,” explaining in the subhead the functionality of this tool that allows you to see the code of any email; a message that is very well accompanied by animation, which helps internalize the information and see it more clearly. 6) Bonobos If you want to create engagement with your emails, give users a reason to do so. The Bonobos example is simple, clear, minimalist; a very basic but ingenious campaign at the same time. They play with an interactive experience that encourages the recipient to take action and, therefore, does not leave them passive before the email. The design structure is designed for those who do not have time to waste browsing the email until they find what they want. 7) J. Crew Factory For many, the moment of wrapping a gift is an “uh oh” moment. J. Crew Factory takes advantage of this curious, widespread and common lack of society to offer a solution. Don't want to wrap the gift? Give something that doesn't need wrapping, like a gift card.
