Email Finder and Lead Generation: How to Reach Decision Makers
Posted: Tue Dec 03, 2024 8:46 am
A common need for anyone involved in business development and marketing in B2B is to find new qualified contacts – that is, those who respond to very specific characteristics and requirements – to whom they can propose their product/service.
Account Based Marketing between lead generation and email finder
This process is called Account Based Marketing and starts with monitoring traffic on your website with a tool like Lead Champion discover, continues with the identification of the Decision Making Unit , the creation and delivery germany phone number library of personalized content for each actor involved with lead nurturing via email (thanks to email finder tools ) or via Linkedin and ends with the closing of the sale by the sales force.
With tools like Lead Champion discover you can focus your sales and marketing efforts on companies that have already proactively shown interest in your product or service.
Subsequently, thanks to email finder tools you will be able to find the emails of decision makers of companies that interest you and who have shown interest in your company and the products/services you offer.
At this point, however, much of the work is represented by identifying the right person within the target company.
There is a non-trivial issue, however: this person is not always completely autonomous in the eventual purchase decision. The more complex the project and the purchase, the more important the number of people who participate in the final decision: the decision maker is no longer a “lone wolf”.
Account Based Marketing between lead generation and email finder
This process is called Account Based Marketing and starts with monitoring traffic on your website with a tool like Lead Champion discover, continues with the identification of the Decision Making Unit , the creation and delivery germany phone number library of personalized content for each actor involved with lead nurturing via email (thanks to email finder tools ) or via Linkedin and ends with the closing of the sale by the sales force.
With tools like Lead Champion discover you can focus your sales and marketing efforts on companies that have already proactively shown interest in your product or service.
Subsequently, thanks to email finder tools you will be able to find the emails of decision makers of companies that interest you and who have shown interest in your company and the products/services you offer.
At this point, however, much of the work is represented by identifying the right person within the target company.
There is a non-trivial issue, however: this person is not always completely autonomous in the eventual purchase decision. The more complex the project and the purchase, the more important the number of people who participate in the final decision: the decision maker is no longer a “lone wolf”.